If you’re on the fence about whether you need to work with me, in this podcast episode I cover 6 signs that you need to hire me. Listen on the player above (or your favourite podcast app) or read the blog below.
6 Signs You Should Hire Me
You can use these six signs to know if you should hire me but also if you need help within your business in general. Or if it will be fruitful to work with someone within your business. I can only really speak for my own experience. There are many different types of business coaches out there so I am only able say how I can add value to your business.
1. You are unclear on your messaging, niche or ideal client
If you do not have clarity on your messaging, niche or ideal client then the rest of your business will not work. You need to be able to articulate clearly why you are of value to your audience. Without this you cannot move forward in your business. And you need to know that the content that you are putting out there makes you sales.
If you have content that is not converting, it is a sign that you do not have your messaging down and you need to change this. If you do not have this now, you are not going to suddenly get this.
I got help with this – even as a messaging expert – I got help with this. You are often too close to your stuff. And you need to take a step back, get a second set of eyes in and see that with clarity.
If, like in last week’s episode, you know you need to pivot, this is important to get right.
2 You need a Unique Magic Bullet
This is your clear differentiator. It is your concrete unique selling point. If you feel like an apple in amongst other apples, you need to focus on this. More so if you want to be the number one choice within your industry.
You can absolutely still make money without a Unique Magic Bullet. But if you want to be the number one choice, then you need this so that clients come to you. Rather than you scrabbling to get the work. You need a core reason why you are the number one choice in your industry. And getting this in place will help you change the way things are done within your industry.
What I do is help you extract this from your zone of genius and help you productise it. It may be that you do this already without even thinking about it but don’t realise. I help extract this from your business. You may be reading this thinking you don’t have a ‘thing’. If you are getting results for your clients, you absolutely have a ‘thing’ but it needs to be extracted and put front and centre of your marketing.
3 You’d like more
You don’t actually have an issue right now but you’d like to do more. You’d like to be known more for what you do. It might not be a problem but you want to get to that next level. And you don’t know how to get there. It may not be about doing more but working smarter to stand out in the market. It is about doing those key activities to stand out as the number one choice in the market.
Then looking at how this translates across as a strategy to move forwards. And if you feel like you don’t have a problem then it may be that you’ve reached a plateau and need to find that pathway forward. On my Clarity Calls, I look at where the gaps are in your business.
I do not sell programmes to people who I don’t think would get value from it. I have previously had calls with people to try to identify what it is they need and discovered Elevate is not for them. There was a different problem they needed to solve first before I could work with them. And they went away and solved that problem. They came back and we put everything out on the table again so we could unpick their business.
If you are thinking that you don’t want to get on a call with me because you don’t want to be pressurised, be assured that the calls are not there for that. What I want is to get into what that gap in your business, how can I help you and if you can get a return on your investment from working with me.
So, if you are wondering what the gaps are in your business – that’s what these calls are for.
4. You’ve had failed launches or been rejected
If you’ve launched a product and its failed, or you’re not getting the sales calls you need, then it’s a sign you need help in your business. To find out where you go from this point, especially if you’re being consistent but never actually making progress. Consistency is one thing. Being consistent with a strategy that is not working is another. Consistency in itself if not the way forward. You need to have a successful strategy and messaging behind you.
I’m all for consistency but only if that moves you forward in your business. You know in your gut if it’s not working. If you’re at that point where you don’t know how to make this better, then that is a key reason that you need help in your business to fix this.
5. Productisation, systematisation, and business model
I talk about this in episode 75 where I look at whether you need to re-engineer your business. This is asking ‘have I got a real business here?’ And do I systemise what I do with my clients? You need to productise your business and systemise your packages. By this, you need to have a framework and understand the roadmap to how your client gets from A to B. Are you clear on those two endpoints?
Is the business model right for you? I see lots of people have a business model because someone has told them that is what they should be doing. Or because it’s what everyone else in their industry is doing. They are essentially creating courses because everyone else is doing it. It does not serve their clients well and it does not serve the business well.
You need to look at your offer and your product. The product is the thing and the offer is how you position it. If you get your positioning right, you productise your business, and systemise it. Then you need to make sure you’ve got the business model right, too.
A business model is the difference between it working for your and your lifestyle and it not. Plus how your client wants to consume your product.
If you have a hotchpotch going on then this is something I can help to position your offers and services to the best it can be.
6. Conversion strategy
Conversion strategy may sound boring. Yet, having a good conversion strategy means having potential clients coming on to sales calls ready to say yes. Therefore, you’re going to see more sales through the door. This means nailing down the objections and tackling them. It also goes back to that ideal client and understanding their problem. Plus getting your content right so they understand what you offer before they come on the call.
Once you tackle these, you will see a massive uplift in yeses on call. You are far less likely to hear people say maybe. Or go to one of your competitors. We want to grip people from the word go. We want to show people we are the one to do business with and there is no other option for them.
If this is something you want to have in place – especially if you are relying on social media – then it is a sign that you need to hire me. Or hire someone who can help you put this into place.
Work with me
This is not an exhaustive list but the top six reasons. Hopefully it has resonated with you about when you need to hire someone to help within your business. Make sure you do you due dilligence and check out testimonials. Do make sure you get on a call with them to make sure it’s right for you. Working with someone will get you there far quicker and with a return on investment.
I would say, don’t go cheap. Don’t go with someone because they are cheaper and quite new. It is likely they are not the expert in their field. And it can end up costing you more. But you do know when you meet someone like this and know if they are for you.
Do make the investment but avoid making it on a budget reason. If there is a budget restraint, there are always other options to help you work around this. Make sure you invest in the right person.
Useful links:
Book a Call with Jen – bit.ly/claritycallpodcast
Send your emails to jen@jen-hall.com
Available on Apple iTunes, Spotify & Stitcher (Just search Expert Unrivalled Podcast)