​What sells it, however, is YOU! You have to OWN YOUR GREATNESS and shout about it with confidence!

You have to show your audience that this product is worth its weight in gold and build trust by adding incredible value (for free) first to position yourself as the trusted expert and the best person to help them.

 You have to be the one that takes responsibility for its success and yells about it until you’re blue in the face because you KNOW that for the right people, this product will change their lives.

So yes, create something that they truly want, BUT more importantly, OWN IT!

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I'm about to reveal a secret that I've discovered during my time testing and studying what really compels people/prospects to buy the things they do. It's the key to conversion!

We already know that people base their buying decisions on two things - emotion and logic. This emotion combines both of these elements and if you can work out how to give it to your prospects, it will compel them to purchase your product/service.

And the emotion is - HOPE

Now it's debatable as to whether hope is actually an emotion, many psychologists have debated this for a long time. But we can best describe this as a cognitive shift from which further powerful positive emotions are created.

As a business owner, your job is to problem solve, and something is only ever a problem if it truly feels like one. So your prospects will be feeling various feelings of frustration, stuckness, anxiety, fear of failure, confusion and perhaps even despair. (The list need not end there!)

If you're able to show someone a NEW way through the problem to the destination they want to arrive at, and show them that they should have complete confidence in you as an expert to take them, then you are giving them new hope. True hope has to make logical sense, on some level, there has to be a belief in the way forward and in the person helping them through.

Show people a unique road map of a new way forward, if it's a way they've already tried and it didn't lead them to where they wanted to get to they will have lost 'hope' in that way forward. So trying to sell that to them again, even for free will be pointless. Give them a 'new way' of moving forward and it will ignite hope, and if you've made this 'new way' make complete sense and you've made this 'new way' totally your own, then you will logically be the best person to take them through it.

Of course, they have to like you and know of you in order to get that far, besides if you're not able to grab their attention and connect with them authentically then they will hold back

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If you'd like to discuss how you can turn your purpose into profit through finding clarity on your coaching niche and on who you serve so you can monetise your unique skills then just click here to book a call with Jen Hall.

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If you were to assume that 'little old me' couldn't possibly make a difference you'll be doing the world a true disservice.

Making a dent doesn't come from fame. Think about all the incredible advancements and knowledge that there is now; do we know WHO the people responsible for this progress are? In some cases maybe, but in a lot of cases we don't. They are only known in the circles that matter, within the circles that allowed their ideas to come to fruition.

​As modern business owners we get caught up in visibility activity to the point of only showing up where we're likely to get the biggest exposure. But this will be your downfall. Every woman, man and their dog are showing up with the same tired messages, tired ideas, in the same saturated sea to the most people possible.

The problem with this method is, the most engagement you'll receive is the same response your mum most likely gives in response to your business - 'that's nice dear'.

​Not EVERYONE cares about what you have to say. It's your responsibility to find the people who do care and speak directly to them. And there won't be as many as you perhaps want to care - but the people who do are the key to your success and impact.

Just like you have to start in first gear to move the car, you have to start your impact making in the same way. Put your business into first gear and start making traction with ONE person and build momentum.

Find the individuals who care, who need your message/ideas the most and you'll soon be dominating your niche, one passionate follower at a time.

​Nurture these people, help them, welcome them to the team and invite them in for tea. Because it's not you who will make the impact, it's those around you who spread the word who will act as the vehicle to your massive impact.

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Work With Jen...

If you'd like to discuss how you can turn your purpose into profit through finding clarity on your coaching niche and on who you serve so you can monetise your unique skills then just book a call with Jen Hall here:

bit.ly/ClarityCallJenHal

If you've been struggling to find your coaching niche and get full clarity on your ideal client - well get ready to make a GIANT leap in progress in 20 minutes flat with my brand new short and sweet foolproof 4 Step Money Making Niche Formula...

My Money Making Niche Workbook includes a Secret 5th Step to help you stand out as a unique offering! ​Click here to download - www.jen-hall.com/5stepstoclarity

If you are enjoying these posts and articles then you can access over 30 FREE video trainings and articles inside of the 'Expert Unrivalled Next Level Academy'.

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If you'd like to discuss how you can turn your purpose into profit through finding clarity on your coaching niche and on who you serve so you can monetise your unique skills then just click here to book a call with me today.

Have you been waiting for a sign that your business is going to be super off the charts successful and that you're going to dominate your niche?Yes? Well good news! I have three signs right here that if you nail, you'll know that the powerful potential is right there ready to be brought to fruition with some effort and nurture.

One of the biggest reasons I struggled in business is because I persisted with the wrong ideas. I was, as they say, 'flogging a dead horse' - any alternatives to that horrific phrase is welcome - ideas on a postcard.

It doesn't matter how dedicated you are to your cause, how passionate, how determined, how amazing you are, if you don't have the right idea, you're focusing too much on putting your foot on the clutch instead of putting it into gear and pushing the accelerator.

The clutch, whilst important to make the car work, can't be the only focus. The accelerator is what builds the most speed and momentum.  BUT the most important part of the process is actually choosing the right gear to make traction before you can build the speed.

Your business is exactly the same. Sometimes we can get so caught up in the mechanics of your own expertise that we forget what actually drives progress.


In order to ride the wave of success by hitting that gas pedal, we have to choose carefully what gear will give us the most traction to start building that momentum.
Choosing the right gear is the part that takes the most brain power and this is where business strategy comes in. 

In the business world, choosing the right gear means choosing to solve a genuine problem. A problem is only a problem if it's stopping a wanted outcome OR is causing so much pain that it become unbearable to continue that way.

So many business owners are a 'nice to have' instead of making themselves indispensable. Instead of delivering what you want to deliver, deliver what's needed to a genuine person

When you have the ability to convert someone completely off your own merit (i.e. not through word of mouth),from an entirely cold prospect to a converted client, who then continues to achieve incredible results, you know all you have to do is find more people like them who have the problem you solve and repeat the process. MAGIC!

After years of incredible amounts of money being investing in the business without much luck, the owner of FedEx got incredibly excited when ONE person WANTED their product - because he knew if one person wanted it without a ton of convincing, there would be more like them.

Passion alone is no basis for a business, but it is the fuel in the car. 

So if you are passionate about solving the problem and helping people reach their specific success island, and you know you are the best person to help them do it, then your tank is full and you're ready to go the long distance!

Are you celebrating right now, or are you ready to knuckle down on working out what problem it is you solve, or how to convert cold prospects?

Let me know in the comments below.

If you'd like to discuss how you can turn your purpose into profit through finding clarity on your coaching niche and on who you serve so you can monetise your unique skills then just book a call with Jen Hall here bit.ly/ClarityCallJenHall

If you are enjoying these posts and articles then you can access over 30 FREE video trainings and articles inside of the 'Expert Unrivalled Next Level Academy'.

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1. Your Personality...  

There really isn’t anyone else who is quite like you. You are utterly unique in the cocktail of elements that make you… well - you! So get some clarity on what makes you – you. Write down all the amazing qualities and attributes you possess and write down ways in which you use those to help your clients.

2. Your Message And Story...

Sorry to break it to you, but you’ll likely be on the exact same ‘passionate mission’ as everyone else in your niche. But whilst purpose and mission is extremely important to the success of your happiness and business it’s not the mission that’s unique, it’s in the story behind the mission that is. Essentially, it’s in the way you tell it! Your journey is unique to you and the way you tell it will provide the context and resonance to the right people who you are meant to help and will attract, inspire and heal your ideal prospects.

3. Your Solution...

The way you solve someones’ problem will and should be unique to you. Just like your story is ‘yours’, your way of doing things is also yours. Create a unique method/roadmap/strategy that is all your own. Because it is in the way you help people and how you get them there that truly builds the uncopiable assets in your business. You may even do things differently because of a common complaint/demand that those in your market have that they are annoyed about and/or aren’t getting met. This will go a long way to contributing to your USP.

4. Your Values...

Understanding your truth, what you stand for and against, is a crucial part of your uniqueness. Integrity towards those values are an incredibly attractive feature and will be at the core of your branding. Write down your truths and values and more importantly write down how you uphold these and action them within your business.

5. And Of Course, There’s The Micro-Niche...

Who you help, what problem you help them solve and what outcome do you help them achieve in order to reach their success island. Clarity on these 4 elements are crucial to standing out from everyone else but also to position you as a trusted expert/specialist. This is the glass to your cocktail, it holds everything together and provides as a vehicle to deliver incredible results to those you serve.