You could create the perfect package if you follow the ‘rules’ in this post… BUT it won’t sell unless… (read to the end)
Creating Perfect Package that Sells Out can be attributed to one thing!
Urgency (but not just in the traditional sense):-
- Why is buying your product so important that they buy it now?
- Why is it a priority for your ideal client?
- What is it the impact of them NOT buying it right now?
- What do they desperately want that this product will help them achieve?
- What pain are they struggling with that they’d gladly pay to solve to achieve their goal right now?
- Essentially… what is their ultimate goal and why is it so important and urgent that they get it solved ASAP?
If you can answer those questions with genuine answers and you can create a package that solves their pain point that’s standing in their way of the goal...
...and that package offers them new hope of reaching their goal, you have a program that has the potential to sell-out.
Truthbomb...
What sells it, however, is YOU! You have to OWN YOUR GREATNESS and shout about it with confidence!
You have to show your audience that this product is worth its weight in gold and build trust by adding incredible value (for free) first to position yourself as the trusted expert and the best person to help them.
You have to be the one that takes responsibility for its success and yells about it until you’re blue in the face because you KNOW that for the right people, this product will change their lives.
So yes, create something that they truly want, BUT more importantly, OWN IT!
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If you'd like to discuss how you can turn your purpose into profit through finding clarity on your coaching niche and on who you serve so you can monetise your unique skills then just book a call with Jen Hall here > bit.ly/ClarityCallJenHall
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