Monthly Archives: October 2020

Oct 21

Do you really need to find your USP?

By Jennifer Hall | Podcast

‘Do I really need to find my USP?’

This is a question that a lot of people ask when they are already making money from their business – why bother honing in on a USP when you’re already fine without it?

But in this episode I’m going to show you what you’re leaving on the table why NOT finding it and why it’s a dangerous game to ignore the fact you don’t have one!

Useful Links –

Book a Call with Jen  – bit.ly/claritycallpodcast

Download my FREE Seven Figure Market Leader Roadmap  –http://www.marketleaderleague.com/marketleaderroadmap/

Send your emails to jen@jen-hall.com

Read Full Transcript

Please note this transcript is machine generated so it is not perfect and should be used for reference only, you will get the best from the podcast by listening to it in it's designed format

00:00:00.210
Find out in this episode whether you actually need to find your USPI or not. Hello and welcome to the expert unrivalled podcast. My name's Jen Hall, I'm your business positioning coach and market leadership expert. This episode, I'm answering the question on whether you need to know your USP or not. But before I dive in on this particular question, I just want to give the amazing Lucy Orton a big shout out and say thank you so much for leaving such an awesome review for the podcast.

00:00:45.260
Lucy says, I absolutely love. Jen's podcast is packed with amazing expert insight and tips from someone who really knows what they're talking about. I'm now working with Jen and she's an awesome coach. Can't recommend her enough. If you have ambitious plans for your business, if you're wondering about booking, cool with her to see how you could work together, don't hesitate. Thanks again. Now, Lucy is an incredible client of mine. She focuses in on helping those who have a side hustle business to beat procrastination and self sabotage once and for all to actually start progressing their business and create a full time success.

00:01:21.710
So if you are one of these people who are suffering with procrastination and self sabotage at the moment and you know, those mind gremlins are getting in the way of your progress, then do make sure that you contact Lucy Oughton. She really hones in on helping you achieve what she calls a progressive mindset. Now, thank you so much for that review, Lucy. Really, really appreciate it. If you are listening to this and you are finding my podcast valuable, and please do leave me a review.

00:01:52.310
Not only is it lovely to hear, but it's also great for pushing their podcasts up the ranks and getting more listener listeners to hear the epic content that ensues. So you will also get an awesome shout out as well, just like Lucy has today. So please do make sure that you leave a review if you are finding these useful. And on another note, as Lucy says, if you are looking to progress your business, take it from where it is now to becoming a successful market leader that can reach seven figures and beyond and do make sure that you do become cool with me.

00:02:24.980
They are super non pressured charts. So do make sure you put that in the show notes. The link is there that you can just click, find an appropriate time in the diary and book it in. Now back to the question of whether you actually need to know what your USP is or not. Now, this is a really interesting question and it's a question that was asked on a thread on Facebook, actually. So there was a really interesting thread put out by the wonderful Abigail Horne around something she'd noticed that was going on on the Internet, where people were being asked, what's your USP?

00:03:02.930
And people were finding it quite difficult to actually answer it. And it's true. People find this question really, really difficult to answer. And one of the reasons for this is because it seems so intangible and we actually don't know where to begin. And what we think might be unique isn't because it feels like everyone else is doing something similar. And also on the other side of it is that we wonder how we can actually articulate that as a benefit as well, that we might know what's unique about us.

00:03:37.430
But actually, how is that how is that of benefit to the market? And I think that's the difficulty and there the real challenges that entrepreneurs and business owners come up against. And this is why I'm so excited by what I do. This is why I'm so fired up by my specialism in helping in this exact area, because I feel like actually is needed, because this question was asked. You know, I'm not sure whether I actually need to know what my USPI is because I'm already making, for instance, a decent amount of money.

00:04:11.780
So why would I need to know what my USP is? Now, here's the thing. If you don't know what your USP is and you are just riding off the back of your nation, what you do here is what can happen. So first of all, if you were in this position, congratulations, you're making money from your business. You've obviously got a great niche. And you're obviously able at this point to articulate the value of what you do, which is really, really important.

00:04:43.670
It's the first stage of any business is to figure out how am I adding value to my clients, articulating that in a way that makes it tangible and sell that one as a product to market. They give you money. Bob's your uncle. Fantastic.

00:04:57.170
But the problems lie is beyond that. So a lot of the time you can absolutely market on that basis. We really need to make any kind of money is the right eyeballs and the right offer. So you've got the right kind of person in front of you who needs what you've got and you give them that. The problem comes when you have more people like you say, particularly in any industry, every market is saturated. And, you know, from my experience, that's very rare that you find an untapped market.

00:05:28.840
It's very rare that you find an industry where you're the only person to serve that market in that particular way. Doesn't really matter how far you reach down, there will always, always be somebody who is doing something similar to you, you know, and it doesn't matter how great you are or what you do in order to generate called clients, you need to really be able to find something that makes you stand out amongst that lineup of other people that do what you do.

00:06:01.840
And that's the key that really is that, yes, if you can get in front of people who are not shopping around, who are just hooked on you from the word go, and again, that is possible. But when you want to start dominating a market and reaching a wider market, you can't bank on that happening every single time. You know, when you start reaching a wider market, you will start coming across more savvy buyers who want to make sure that they're making the right decision.

00:06:31.000
And actually, that's happening more and more right now, particularly after Cofidis hit. People have become much more mindful about what they're spending their money on. They become becoming more mindful about their next move. People have actually, you know, it's a positive become far more strategic in their thinking that they're having to be. That's how we're being forced to adapt. It's either collapse in fear and, you know, and that's where some of this whole mental health issues are happening.

00:07:01.120
People are unfortunately not coping right now. So, again, that's not a whole nother conversation. And that's not that's not really what I was here to talk to you guys about today. But that's happening as well, obviously. And I don't want to hide from that. But Converse's either is either do that or start thinking more strategically and start surviving, start finding a new way of adapting to the situation. And that means that we're having to bring on that real critical thinking skill.

00:07:25.360
And that's what our buyers are currently doing. That's how our market is changing. We're becoming far more strategic about where putting our money, who we're putting our money with. And so therefore people want solid reasons as to why they should be putting their money with you. Why should they trust you? Why what's the benefits of what's CROI and why would you go? Why would you pick you versus blocks up the road? He does the same thing and that's where you're at.

00:07:52.990
That's why I believe it's so important to hone in on what your US is. And in fact, I've used the wrong words and, you know, honing in your USPI, sometimes it's it's easy to do.

00:08:06.040
You know, I've used this example before of my amazing mortgage advisor, Saluki, how she does what I love, what a lot of other mortgage advisors do. She could technically be an apple compared to another apple, but she was actually already doing something within her business that no one else was doing, or at least they weren't talking about it.

00:08:28.420
They knew she was chasing solicitors. She was chasing estate agents, liaising with accountants to make sure that not only did I have a mortgage, but I also had a a mortgage without all of the stress included that she would do all of that chasing for me. Now, that is a big reason as to why if I had to pick another mortgage advisor again, obviously I love her anyway. But equally, if I was coming in cold, I'd be like, no, I would absolutely want you.

00:08:55.720
Because if you get an offer that to me, I don't know, why would I turn that down? And no one else was really shouting about that and doing that. And so I absolutely wanted would did and would still want to work with her because of that fact. So we productize Thyne to a trusted chasing and the easy service that she provides, so she's able to pull that out. So talking about it, it's got name is tangible, it's solid.

00:09:19.840
And you know, the easy thing for her was that she was kind of already doing that. You know, it was something that she's always doing. So for her, it was about honing in on what that unique part was. But for a lot of people, it's not about honing in. For a lot of people, it's about engineering and actually starting to think outside of the box, because if you get really honest about your service, it doesn't mean that you're offering a worse service than anyone else.

00:09:42.820
It just means you're offering the same service as everybody else. And that's a dangerous place to be. If you offer the same service as everybody else, you leave yourself open to not dominating the market. You leave yourself open to not getting the sales that you want. And so it's really important that you start thinking outside of the box and start realizing that, you know, sometimes it might be that you're doing something different. If you are great, honed in on it, productize it and articulate it in a tangible way.

00:10:13.540
I know that can be a challenge. Itself, but you're at least halfway there with having something to articulate for so many. It's really important to actually start creating these these new ways of doing things. And again, I use every track on adventure travel company as an example. We realize that, yes, a lot of other other companies were absolutely booking people onto trips for what they weren't doing is helping people to actually achieve that goal in the run up to that trip.

00:10:42.220
So helping them prepare for it both mentally and physically to make sure that they actually achieve it, because we want these guys to stay customers and we also just have a genuine, genuine passion for them to achieve their goals. That's why we do what we do, because we want people to be able to push themselves beyond what their perceived limits are to show that they can achieve so much if they put their mind to it. And so that's important to us.

00:11:08.350
So it's an alignment with our purpose is and aligned with our mission. And it's also serving a market that is crying out to be shown and told how they can do it. And that, in turn, has gone out to a wider market of people who might be too scared to do it and have now have that kind of confidence to know where can we go with this company. We're going to feel fully prepared that we can do it. And I thought that that kind of backing in that confidence to know that it is achievable for me and that was really important to us as far as that runs through everything that we do is that preparation so that they can actually achieve that goal.

00:11:45.940
And yes, we put them onto that trip. Yes, we provide incredible trips and so on and so forth. But we have all of this other stuff in the interim that helps to to ensure that they do have the trip that they want. You know, you've put a lot of money and time and mental energy aside and physical energy aside to achieve this. And if they don't end up reaching that goal, it can be really disheartening. And it can be for very practical reasons as to why that didn't happen.

00:12:12.580
That could have been averted had they prepared better. So that's how we're serving our market in a different way. But it sounds city like we were doing some of that already, but we really did have to sit down and we had a meeting, all of us together, a whole team was like, what is it that we that we can do better? Because that's the thing. We were already doing elements of that already. And that is actually we go back to my honing in.

00:12:36.790
He was honing in on that and going, how can we make that bigger? So sometimes it is things that you were already doing, but a lot of the time it isn't enough. And a lot of the time it's about engineering. So we had like a glimmer. We had like an and that was glowing that we know we took and then blew a bit of oxygen to it. Productize didn't really blow it up to something that was a roaring success.

00:13:01.360
So sometimes there are hints and clues and breadcrumbs which are being left around in what you do that you can really look at and go, okay, so how do we make that thing? How can we productize that? You know, the way we productize that and the other track is looking at things like Planas. We've got a program that people can go through and video store online course that they can look through. We've got checklists. We got the you know, we've got we've got a community, we've got live communities that we have so that they can be feel fully prepared and ask all the questions that they need.

00:13:31.180
So we've got items and things that are tangible that they can actually use to help them achieve that goal. And that's the key here is, is that we need to start building assets around it. We need to productize that, need to put it out. We need to give it a name. Otherwise people will just go, OK, who's the cheapest and who wants to be who wants to be shopped around, decide who's the cheapest? We want people to buy from us because of our unique gift that our business has.

00:13:58.980
You know, that's what we want people to buy from us. So people buy from us because of X, Y and Z. They don't just buy from us because we're the cheapest or that we were the first to come across. Like, that's no price. That's no like something that's nothing to write home about. You know, let's up our game. Let's really look at accidents in business and actually start thinking bigger, start thinking more strategically and being more intelligent about our marketing.

00:14:26.260
Because when you can create and hone in on those things that make you stand out as a business, you are going to dominate your market much quicker. And I just want to put a caveat in here, because whenever I say the word dominate you, Mark, everyone's like, oh, God, she she's trying to crush her competition. No, I'm not never about that. What I am about is dominating a market based upon staying in my own lane, you know.

00:14:51.790
Yes, of course.

00:14:52.840
I want to help more, more people. I'm not about to start. I collect leads and go, OK, well, just to be fair, I'm going to hand it over to this person and this person so we can all share. You know, for me, that's not the case. You know, any business has to own their expertise. I know I'm great what I do. I know that I can change many lives on my businesses, can change many lives, and that to me is important.

00:15:22.370
And so, of course, I want to reach more people. It's part of my plan as part of a part of who I am. It's part of my business mission. You know, it runs through everything I do. And so, of course, I want to dominate the market cause I want to reach more and more people. The more people that I can reach and help, the better, because it really is fulfilling my mission. That doesn't mean I want to step on other people's toes or stand on people's heads, you know, stand on the shoulders of giants just to kind of reach where I want to go.

00:15:51.380
You know, I don't copy. I'm not about copying, which is unfortunately something that other people do to you when you start honing in on your genius. But they will always be sloppy seconds. And that's the other reason why you need to stop acting and acting upon these great ideas and why you continue to innovate those ideas in order to stay at the front of your game, in order to stay on top of top of mind. And, you know, if Netflix carried on posting videos through the post box, where would they be?

00:16:22.030
You've got to continue in innovating what you've got. And that's you know, this is not about stepping on other people's toes, but you have to step up, you know, if you want to if you want to take the expression, if you are the only competition, find great. We still need to be looking at our competition to actually find out, OK, what what aren't they doing that we can do? Not that what they do that we can do better necessarily.

00:16:49.000
What actually what aren't they doing? What aren't they serving or how can we take this one element that is being done OK and really make that powerful and take that, you know, make that the focus, not the reason as to why people buy from us. Other companies have their own agenda and they have their own thing that they want to do. They got to focus. They've got to stay in there. They are going to look at what they're doing and decide what they're USPI is, which, by the way, has to be different.

00:17:16.520
Otherwise, the EU and the US is kind of redundant, right? It has to be unique, but it also has to be of benefit to the market. So let's just let other people, the other businesses get on with what they're doing. You use yourself as a competition, but you've got to think strategically. You can't put blinkers on and just go, OK, well, I'm just going to go what everyone else is doing and carry on.

00:17:37.930
No, actually, do look at the competition. Do look at the industry as a whole. Look at the market, look at what they're crying out for and what do they want this that they're not being helped with.

00:17:46.930
What can you do that will help that thing, you know, help that that that need that gap that's not being fulfilled. And that's why, you know, A because you don't want to be compared as an apple to an apple. B, if you want to dominate your market and reach more people, it's absolutely crucial. And see, it's only going to help more people the more ingenuity that goes in to looking at a way to help your market in a different way to everyone else, the better that's going to be not only for your business, but for the people who you serve.

00:18:25.720
It's going to benefit benefit them. So those are the reasons why you need to know it for those exact reasons, because you compete along with that one. You can absolutely do that if you're happy, Peatling, and you're happy just making a bit of money and lapping up referrals and whatever else, there's no judgment, no shame whatsoever. If you're happy with that, then you can carry on and you don't need to. But if you're looking to really grow your business, if you're very ambitious and you're looking to reach more people, impacts more people, dominate markets, then then you just can't ignore it.

00:19:03.070
You have to have to look at it. It's so important.

00:19:07.600
What's really exciting is that over the coming couple of months, I'm going to be interviewing some of my amazing clients and talking to them about their concrete USP, which, you know, in the gen world is called a unique magic bullet. And so I'm going to be recording some episodes with some real life examples of productize up that they can really start talking about. Some of them are higher level. Some of them are more intricate. So some of them are, for instance, a more product related versus the higher level business.

00:19:45.800
You know, USPSTF, but that's the beauty is, is that once you get the hang of creating these solid, tangible USPSTF, you can create them in your business continually. You can have definitely have more than one. And you can stop productize being one particular USPI in many different ways to strengthen the court at the core and the key benefit. So I'm going to be pulling out some some some even even more amazing examples for you by interviewing some of my clients.

00:20:14.450
Over the coming months, which I'm really very excited about. So do do stay tuned on that. But if you're wondering how you can start to do it for yourself when you when you want to start getting a crack on that one inside of my brand new seven figure market leader roadmap, within that, I give you some amazing tips and access to a talk that I did on the expert unrivaled stage was in twenty nineteen where I go through exactly how different companies have productize us.

00:20:49.610
So if you would like access to that talk and the other items that go within it that do make sure that you download that for free using the link in the show notes.

Oct 14

What to do when you’re not seeing traction from your visibility

By Jennifer Hall | Podcast

It can be so soul destroying when you’re taking ALL the action, putting yourself out there but not seeing the fruits of your efforts. 

In this episode I’m giving you the questions you need to ask yourself so you can identify and fix the practical problems to start seeing better results in your business – aka more £.

Useful Links –

Book a Call with Jen  – bit.ly/claritycallpodcast

Download my FREE Seven Figure Market Leader Roadmap  –http://www.marketleaderleague.com/marketleaderroadmap/

Send your emails to jen@jen-hall.com

Book onto my Evolve & Elevate Strategy Session –http://www.jen-hall.com/strategysession
Read Full Transcript

Please note this transcript is machine generated so it is not perfect and should be used for reference only, you will get the best from the podcast by listening to it in it's designed format

[00:00:00.030]
Do you feel like your visibility efforts just aren't paying off the way they should? Well, in this episode, I'm going to show you what to look out for and how to fix it. Hello and welcome to the Expert Unrivalled Podcast. My name is Jen Hall. I am your business positioning coach and Market leadership expert and in this episode, we are tackling the big problem of being visible all of the time and not seeing a payoff. And this episode is actually inspired by a live I did to my private elevate group just a couple of days ago, because we've seen some huge, huge wins inside of the ELEVATE program at the moment, you know, and not just huge financial gains, which is always a win, but also in things like raising e-mail, open rates from like nine percent to 25 percent.

[00:01:00.430]
We've got brand new Facebook shows starting where they've committed to particular content. Plan is going unbelievably well with thousands and thousands of views and a filling up her funnel full of gorgeous, lovely, new, delicious leads. So we're seeing not just, you know, the big financial wins, which again, is always, always welcome as usual, but also the micro activities that actually help to form part of those bigger wins. And that's the thing. It's about focusing on the tasks that you can do today that are going to pay off in the long run.

[00:01:40.990]
And, you know, by finally getting your email list to start opening your emails is a big one. Actually, finally starting to see traction on that is huge because we know and therefore able to focus on those things and more. If your ideal clients are actually looking at your stuff, they're going to be more likely to buy. If people are watching your videos and coming on your shows and they're signing up to your intimate masterclasses that you have set up, you know that you are going to be in a better position to convert them.

[00:02:11.480]
They used to be a time back in the day when I used to literally judge my entire success on how many discovery calls I had booked in that week, which was absolutely ridiculous because it, you know, discovery calls are great, you see all the time. Well, you used to say all the time at least I've got six calls, but this week I'm so excited I can't wait to talk to all these lovely business owners.

[00:02:35.170]
And, you know, the way most people got those calls was by pretending that it was a coaching call, by pretending they were going to give them some kind of free information. And then I used to be a really great conversation at the end of it when actually they didn't really want to give free value, but then they did give for value anyway because they felt like they duped people into having the call. The person on the other end, the thing wasn't really expecting to be sold to now feels a bit gross as well.

[00:02:58.840]
Everyone feels really gross. No sale is made and the person on the end of the phone is given, perhaps bid free value they can get away with. And then that was that. What a waste of time and got fed up with this half piece of information that doesn't really give them enough to do anything with. So you know that I used to judge my success by comparing myself to people who used to say that. And it just isn't true.

[00:03:23.800]
You know, just discovery calls. Yes. Can absolutely mean money. But, you know, if someone's getting ridiculous amounts of calls booked in each week, I'm going to be suspicious about how prequalified these people actually are. All they actually have. They actually been pulled through a particular funnel so that they're already, I guess, before they get on the call, all of those kinds of things. So it's about focusing on the right things. And so that we speak a lot about in this podcast is something I call strategic visibility.

[00:03:51.010]
And I want to bring it up today again, because it's easy to feel like your efforts aren't being, you know, aren't being fruitful. They are they're not producing the you want want them to. And so this is a message that I delivered to my clients only only a couple of days ago. And that's enough to do a bit of a check in with where where the problem is, because what do I see happen sometimes as people come to the table with a whole load of problems, like why it's not working, it's not working, I'm not seeing any traction.

[00:04:22.210]
It's not happening for me.

[00:04:23.860]
And, you know, I'd never see any, you know, any areas as to where. Okay, so let's be a bit more solution focused here. Where haven't you looked? Where haven't you checked? What is it that you haven't done? Where have you not unlike what stone is that you haven't turned, it can be very kind of negative problem, focus versus solution focus. Now, that's the first thing we need to start doing, is shifting our mindset to being far more solution focused, because when we can do that, we can start to find where we can improve.

[00:04:58.600]
Because if you're just saying it's not working and I've tried everything and there's nothing else I can do, then great. You may as well just give up your backs off you go, Because there's nothing anyone can do to help that. You know, if something isn't working, there's a reason why and it's time to start defaulting. To ourselves, is that reason, you know, and I've done it myself, I'm not I'm not talking from the ivory tower, as usual.

[00:05:22.690]
I'm talking from experience. It's been easy to it's not working. It's me, you know, and you come up with these ridiculous reasons as to why things aren't working. People don't like me, even the way they talk. Maybe I'm not clear enough. Maybe I'm not sophisticated enough. Maybe it's my personality. And the good news is the real reasons as to why it's not working. I generally feel more practical and the only reason we start going back to ourselves is the reason it's not working is normally because we don't know what to look for, what the practical reasons are or how to sense check a strategy to see where the problems are.

[00:06:03.760]
And that's where our expertise can seriously help. So I'm going to give you guys like a bit of a general guide right now to try and help you check in on your own strategies. Are you doing at the moment, however, the joy of working with a business coach is that they can hone in very specifically on what it is that's going wrong, what it is that you're not doing, what is it you're not seeing very, very quickly. And so that's something you would like some help with in identifying those issues, identifying what it is, not only where the issues are, where the gaps are, but what you can actually do to start doing things differently, to see results, then please do become cool with me.

[00:06:47.590]
There's a link in the show notes which she says cool with Jen Pop in there and let's discuss how we can work together in whatever format you like. Whether that's in my program of Elevate, which is which is full to the brim at the moment, I may only have I know I'm squeezing people in at the moment and it's not a it's not a case of I've got space, it's a space, it's a case for the right person. There could be a space.

[00:07:12.460]
And but there are also other options, guys. So if you wanted to join in a different program or something else than do, let's just jump on a call. Let's see what's going on in your business. And I can help you identify and diagnose what's going on and give you the the best option. But, yeah, there's no point sitting there struggling if you don't need to write. So do make sure you hook up with me and have that discussion if you catch us in time.

[00:07:38.230]
There's also if you if you're listening to it on the day of release, there is also an extra evolve and elevate Strategy Session, which is happening this evening. Guys, it's happening this evening. So you need to get in quick if you want to have to get rescheduled from last week, because my poor dog, Penny, she's got space and she spent the whole night before that was meant to be doing this workshop. She spent the whole night just like whimpering and and just like fidgeting and pacing.

[00:08:10.600]
And it was all a bit crazy after all of the drugs and the operation. Poor thing. She was a big deal, like getting your dog spayed, like she's always gets spayed or neutered. It's like having a full on hysterectomy. So she plus aloha, you know, she's my little fur baby. And I spent most of the night not sleeping, so I couldn't be at my best on that evening. So I had to get rescheduled to tonight.

[00:08:33.430]
So, yeah, but spaces are available if you would like to come on because of the change around that has become available. So again, if you'd like to come, you might want to know what it's about. Right. If you'd like to come over and elevate Strategy Session, it walks you through my proven process to help you get from where you are right now to becoming. And that that could be right at the beginning, or it could be that you were already pretty successful and you want to go to market position wherever you're at.

[00:08:59.260]
It'll show you the steps that you need to take to get yourself to that market leading number one choice in the market. That's irrefutable that there is no one else like you. You're totally unrivalled. And more importantly, you are wanted in the market. You know, if you want to learn that process, a do join. I also go into the back end behind the scenes view of how we actually run a campaign that drew in, in the end just over one point five million pounds within a 14 day window.

[00:09:27.790]
So if you want to see how we're making the seven figure money, if you want to see how we get to market leader position, then you need to be joining that very intimate and very fruitful, juicy, gorgeous session. And again, the link is in the show notes. So do make sure you click on there and put yourself in, like right now, because if you don't, then there's every chance that the spaces are gone or time is run out for you to actually get yourself picked on.

[00:09:52.150]
So to do that right now, Paul says get yourself picked on to either cool with me or to the Strategy Session. The sessions are twenty pounds just to be completely transparent. So just that, you know, that that's that. So anyway, back to it then. Let's stop. Let's stop putting ourselves over the coals. Let's stop blaming our personality and ourselves for the issues. Now, that could be just to go back on. I've just said just then, if you're not taking action and you know it, if you're not showing up with confidence, if you are not doing the things that you know you should be doing, then you can give yourself a bit of a kick up the bum.

[00:10:31.430]
Because at the end of the day, you know, you need to be put in the effort into making it work. I see a lot of people say, oh, nothing's working. And like we said, nothing's working. What are you actually doing that isn't working now? That's a whole other ballgame. There's a whole other problem that, you know, you can't work out what's wrong to a test.

[00:10:51.050]
And if you're not doing anything to test, then how is that going to work out for you? That's an obvious reason that you need to sort that out straight away. And the fact is, is stop.

[00:11:01.070]
I believe how many times I've said it over the last couple of weeks. Please stop trying to get things right. First time it ain't going to happen. You're going to have to fail to fail forward to actually make progress is the only way that you are going to move forward is, you know, if it goes right, bloody great. But it's unlikely. It's if you just go in low, low expectation and know that you're probably going to get it wrong, then anything positive that comes off the back of that, then that's a win.

[00:11:32.780]
That that's how I go into business. Because before I was so scared of, like, being wrong, so scared of getting it wrong, looking like a fool, you know, you've just got to get over all of that. And you can you can put this kind of strategy in place for any area of life, OK, if you're trying to get life right first time, you know, it's not going to happen and you're going to be sorely disappointed and you're going to have a very bad negative mindset around living OK.

[00:12:01.910]
And in any area of life, in anything you apply this to, it works right. Lower expectations. Think about, you know, the fact that whatever doesn't work out this time, you know, not to do again. Will you know that you need to do something differently. OK, so that's the first piece of advice and all of this. But there are two really easy things that you can do to help you discover what it is that you need to do differently.

[00:12:27.110]
So the first thing to check in with. Right, if you don't feel like it's working, you're going you're being visible all the time and it's not happening. There's a few questions that you can ask. And there's not necessarily a particular order to these questions. They're just things to check in with. So have a look and to help you troubleshoot and identify what's going on. The first thing is, is around your audience. OK, so you being visible in front of who?

[00:12:53.900]
So that's the biggest question.

[00:12:56.120]
All my ideal clients actually seeing my stuff or do I have the wrong people in my audience that say that you're showing up in in your Facebook group? OK, and the ideal client that you want to speak to this is this sounds really obvious, but you'd be surprised you might even catch yourself going, oh, my gosh, yes. It's so obvious, but so true. And we're going live in your group when you're talking about what you're talking about or you're posting in your group.

[00:13:27.680]
But actually, the reason why people came into that group in the first place is a very different reason to what you're talking about right now.

[00:13:38.480]
So this kind of goes for any kind of like lead magner case of any lead or any kind of purpose. You give anything. So you say join my group to find out about X, Y and Z. That's why they're going to join it. And then if you suddenly change X, Y and Z to something completely different, they're going to be a bit confused. OK, well, I came in for this and now talking about this, and it's not even just confusion.

[00:14:00.470]
It's also cool. That's fine. But I'm not interested in that topic. I was interested in this topic, which is why I came in here. Now, you might find that some people may, may, may find it interesting and may want to switch over. That is not you know, it's not unheard of. You absolutely will find that there could be other things that these guys might be interested in. But that could be one big reason as to why they're not really paying attention, because then they're not the right kind of ideal client.

[00:14:26.720]
OK, so you might have actually curated this space of not ideal clients for the thing that you now want to to sell. So you have to think about that and make that gauge. It could be that, you know, obviously being in a group, in a place that you've created an audience, it might actually be that you're going out to a following of people. You know, for instance, you want to target this is again another obvious example, but let's say you want to target professional corporate women, right?

[00:14:58.690]
And the most obvious solution to that to get in front of people would probably be beyond LinkedIn. Correct. But no, over on IG, you even Instagram. And that's where you're spending the majority of your time again. Are you being strategic about where you're showing up, all you showing up in front of them? Are you getting to them in the right way? And do these people read social media posts? Depending on who they are? They could be you know, they could be very busy.

[00:15:26.500]
You know, you could have really busy either. Client actually did much prefer you to reach out to them on LinkedIn via a personal message. Not everybody client likes to be treated in the same way. Some people like, you know, depending on who you are, your client is. For instance, in my world, you try and call pitch me on a Facebook message. My God, I've learned not to react, but you'll just get ignored these days.

[00:15:52.030]
Then there might have been a time where I would have tried to do a bit of a reeducation, but I'm just like, no, it's cool. Whatever, like and you can use all these really slimy, small, chatty, like how you look.

[00:16:05.110]
I've never heard from you before in my life. It's lovely that you asking how I am. But you know what's coming next.

[00:16:10.780]
You're going to cold pitch me and it's just it just feels really disingenuous. I'm not saying that people can't Facebook message me in a good way and more inventive way. Perhaps you can be even more authentic way might be better, maybe a bit more transparent about what you're doing. And it might feel better. But you get where I'm coming from. You know, people on Facebook and Facebook messages tend to be a bit more stranger danger people. Nikitin expect people to kind of outreach to them.

[00:16:38.860]
If you're the B2B world, it's very much expected that they're not going to come to you. You're going to have to go to them and position yourself and build a relationship. It's highly unlikely that you're going to build that kind of attraction marketing, at least not until you've built a big name for yourself and you'll get referrals all of the time, so and so forth, and so that you have to appreciate who it is you're speaking to, who is in your audience, how do they like to interact?

[00:17:05.380]
How do they want to speak to you? How do they want to get to know you? And it's finding ways to do that in the right place, to the right people. The other thing is, well, you have to think about is actually have exhausted my current audience is something I see a lot of interesting attraction. I sold my last program, sold out on the last round, but this time I'm not seeing so much traction. Now, the first thing is, is that actually the people that we're going to buy that program are still not ready to buy again, because if you've just recently launched a new launching straight again off the back of it, it could be that it's still not the right time for those people.

[00:17:41.200]
It could be that actually the people that were right and ready have already bought it. And if you haven't filled the audience up with new, fresh people who are of a similar mindset to the ones that bought the first time, then it's likely that they're not good at this. They're still not going to buy. So if even if you're not focused on audience building with your ideal client, then there could be a problem there. And this is this is a big one.

[00:18:04.300]
It's happens all of the time. All of the time. So think about it. Are you actually speaking to the same old same old people time and time again, asking them to take action? And they're still not know because they're not going to they're not ready and they might not even be the right types of people to do that. So you just start thinking about building a new, fresher audience of the same out of the people who are buying.

[00:18:27.550]
OK, now the other thing, you might just be that you've exhausted the audience in terms of numbers and right people. It could actually be that they are actually feeling exhausted. Now, there's a couple of ways that you can exhaust an audience, physically speaking, and that is by selling, setting, selling, selling, selling, selling, selling, selling, selling, selling, selling, selling all of the time. And people start to tune out because you are just constantly doing it.

[00:18:54.160]
Now I'm all up for selling every day. It's something my sales coach, Jessica Lorimer has taught me, something that I try and instill in everyone I coach and into my own businesses, and that is to try and find some way to do that every day. But there's absolutely a way to do it isn't smashing in people's faces all of the time. So if you kind of felt like you smashed your audience in the face with your staff constantly, then they could just feel a bit tired because you've done maybe a huge launch campaign.

[00:19:24.650]
You've been talking about it for the last two months or month or whatever. Sometimes it's time for a bit of a break, a bit of a disrupt, talk about something different to bring new value to the table, to offer them a different way to learn from me rather than just the same, same, same all the time. It could be that they're just exhausted by that consistent, constant, same message that keeps coming their way and the tuning out.

[00:19:48.780]
So that's one way that you could exhaust people and another way that you can actually exhaust people is my espie over nurturing. So I've seen people run things like online retreats or online summits and actually don't work as well. And the reason they don't work as well is for a while. Well, I think there's a few reasons why they don't work as well. And that's a whole thing for another episode, including the fact that you bring in like 10 different experts and then who the hell did I pick to buy from?

[00:20:17.760]
And also, they go on for a long time. Everyone is a bit zoomed out, as they say, particularly at the moment. So but they you know, you take someone through a very intense period and you give them almost so much value that they go away feeling like, wow, OK, I've got all of this stuff to get on with now. And and they're kind of exhausted before we even get to the point where you start saying to them, you've almost given given them too much to think about, too much to do and say that they feel over nurtured and it's just like a God.

[00:20:49.200]
No, like I can't even think about buying from you at the moment because I've still got all this stuff that you've just given me to do that to figure out. And so you have to be bearing in mind about how you're selling, how you're nurturing people. And, you know, it isn't necessarily a case of giving too much value. It's just giving people too much stuff to think about is that when people try and cram in a year's worth of coaching into like a three month program and they wonder why they take upset sound something different, you know, they they've put everything into like this great program on a self study basis.

[00:21:18.270]
And everyone's thought, OK, OK, well, I'm going to be here for a while, OK, I'll come back to you. And I've got through this stuff. If you don't make things easily, bite sized chunks down, easy to implement, focusing on one stage at a time, you will quite likely overwhelm people and they won't eat up. So they went on to buying from you depending on what stage if you've done that on.

[00:21:41.310]
So, yeah, there's a there's a there's a couple of things that on audience that you need to be mindful of and that those are just some of the reasons why your audience might not be buying. They might not be the right audience. They might be they might be exhausted or you might not have any new blood in there to sell to a case that these are the things to think about the audience side of thing. The second thing is look at your messaging.

[00:22:01.590]
So is my message. And visibility is going in front of the right people. But you're not actually seeing any bites. The new message might not be quite right to. So there's a three things on this. And your message that I want to talk to you about in the first is the is the something I talk to you about. The very beginning was actually helping one of the ultimate members raise their open rates on the emails that email open rates have been consistently around the nine percent mark.

[00:22:27.830]
And and, you know, that's that's that's hardly hardly anybody opening that really. And the kind of industry standard sort of hangs around the 20 percent margin depending on what's going on in the world. So if you're not hitting that, then you need to be really looking at these open rates, because as I said before, if no one's opening your emails or, you know, then or they're seeing a headline and it's not sticking with them, it's not compelling them to actually continue to read on or listen or watch what you're doing, then you've lost them at the first hurdle.

[00:23:03.780]
Doesn't matter how great your content is, if they're not opening, listening or watching it, then what the hell was the point of it in the first place? So it's really important to make sure your work is compelling enough. Is it hitting the right spot for your ideal clients? Are you actually paying attention to your headlines? And you know what I might do on the fly? I've got a fantastic blog around creating great headlines, which I will pop into the show notes guys just just just to help you out that I might even create in the podcast episode at some point on headlines.

[00:23:36.330]
But they are so, so important. There are headline creators that kind of check, check, check on your headlines to make sure that they're good enough. But do you know what? I don't I don't pay too much attention to them because I don't see how a robot can really figure out human psychology, things that you need to be focused on most in your headline is building curiosity. How are you dangling that carrot to make them want to find out more?

[00:24:09.180]
OK, now that could be a useful angle. It could be how to do this. OK, well, I really want to find out how to do that, so I'm going to listen in.

[00:24:15.660]
It could be that you leave some of your headline with a blank. Like you'll never you'll never lose weight unless you do this one thing like that's so general, don't use that title to make it more specific than that. But my point is, is you leaving the curiosity. The one thing like is that one thing I really want to is I really want to lose weight. And again, the reason why I'm saying it's far too general is because you want to make sure that these headlines are very nesh, that they are speaking to your particular ideal client because.

[00:24:48.770]
People disengage, like lose weight. Well, no, I've tried losing it before I failed because I'm this people like to have a reason as to why they haven't lost weight. So you might want to put that reason inside of that headline. For instance, you know, for those of you want to lose weight and you can't because of X, this is why you know, and they want to figure out why they want to look at it. They want to find out what that reason is so they can finally overcome it.

[00:25:12.200]
So enticing people really building that curiosity. That's why you want to build refocus on your headlines as much as possible and making them super specific and nature as well.

[00:25:20.990]
So no one is opening a staff. No one's looking at content. There's absolutely no point. Now, obviously, your content is ridiculously important as well. And here is is one of the ways in which you can make sure your content is really hitting the mark and pulling people to take action, and that is building urgency. And you can build urgency in a couple of ways. And, you know, the most obvious ones you might think of is all I've got like two spots left or I've got you've got one more day to sign up or the doors are closing.

[00:25:49.250]
So these are like very timely urgency things. And if you ever have that, if there really is a genuine urgency for the fact that they're in the next months, what's left or that there's not much time left, use them. OK, stop saying it is going to end soon. When? Soon. What does that actually mean? Be specific. And how many spots is limited spots like how many do you actually have. So be specific as you possibly can and then the other.

[00:26:15.460]
There are other ways to build urgency that that's the thing. So you need to make them aware of the consequences of not taking action like that can really build urgency like what is going to happen to them if they don't move, they don't just get away from where they are at the moment. What are they leaving on the table? Are they you know, what could they be getting? You know, what's the picture that you want to paint for them to make them go?

[00:26:37.280]
Wow. Yeah. Actually, if they don't start making changes right now, they're going to be leaving thousands and thousands of pounds on the table. I read a really great piece of content from Daniel Pressie recently, the author of Keepers of Influence.

[00:26:52.310]
And he's putting out some great marketing around the different stages since covid in business.

[00:26:57.800]
And he says we're all kind of like the puzzle and surf wave at the moment. And by that he meant it was it was about resetting and reinventing before. Now it's about paddling and catching, catching that wave. And he said, you know, so many people feel like, you know, they've sprinted through that first stage. But actually it's not a sprint. It's a marathon. And if you give up, if you stop now, you're going to be missing out on the hard work that you've put into it so far.

[00:27:26.810]
If you continue on and you start doing the things he's telling you to do, so and so forth, those companies are going to be doubling and tripling in size.

[00:27:34.010]
If they just keep going through showing you what you're leaving on the table, he's saying if you don't keep going, this is we're going to miss out on. So he's helping to build urgency and he's helping people to continue to take action through that messaging. Very, very clever.

[00:27:49.040]
So you have to build that urgency around. Not taking action will mean what people are going to be leaving on the table. And also, you know, when they do take action, how, you know, make it simple for them, what do they need to do to get to get there? You know, make some make some promises, show them what can be on the other side if they just did X, Y and Z. And that means educating them on the pitfalls of Y.

[00:28:12.890]
So far they've struggled and, you know, to get what they want and how you're feeling that gap with your solution, you know, what is it that you're doing to help them finally achieve what they have? Because people will have doubts. I've invested before. I've tried it myself. I've done all the things. I still can't do it. OK, why can't they do it? And how you educating them on your solution to show them that you are the one that they need to buy from so that can massively build urgency and pull people into that action.

[00:28:39.620]
Taking note, the third thing around your message I want to bring your attention to today is a call to actions. Now, I mentioned this is one of the punch lines of the other podcast episode, the week around making your content convert. Your call to action is so important. Are you giving them a clear next step to buy it? Because I talked about, like bashing them in the face with sales, but a lot of the time people aren't actually asking for the sale.

[00:29:01.400]
It's actually the opposite issue is that actually you're not giving them a clear next step to buy, to sign up, to join your group to do whatever it is that you want them to do, to bring them into the next stage of that buying process. So are you giving those consistent throughout your content? And, you know, you want to be giving consistent Setas at the beginning of your content, in the middle of your content and at the end of your content so that people are getting used to seeing that?

[00:29:27.930]
Okay, this is what I need to do next. People like to be led. People like to know I hate it. When I read a great post on Facebook, I ends. It's like it's it's like it's really rubbish cliffhanger.

[00:29:41.900]
I'm like, oh, great. Oh, yes, I've just had a penny drop moment.

[00:29:45.770]
But now what? You actually push, you give me some value and it's great and I really enjoyed reading that, but actually I'd like to know what I should be doing next to improve on that, to take that forward, to implement what do I need to tell people what they need to do.

[00:30:03.450]
Otherwise, it's going to just leave people hanging and you're missing out on great opportunities. You know, it doesn't always have to be by my thing. It could absolutely be. Why don't you join this so that you can find out more about it? Why don't you download this? That you can find out more about it? It doesn't always have to be the hard sell.

[00:30:20.490]
You can absolutely do something softer, but you absolutely must, must, must. If you really want your business to start making traction and seeing the results, more visibility, you're going to put a call to action in there.

[00:30:32.400]
So those are just some of the things that you can be thinking about. And like I said, if you are somebody who you know, you listen to this and you've got some insight that actually you just really want somebody eyes on your business to show you either how to fix a problem or what where what am I missing here? That's not getting me to where I want to be. Like I'm doing all right right now, but I'm not really hitting the spot where I want it to be.

[00:30:54.180]
If you want my eyes on your business than before, call with me or jump in that Strategy Session this evening, which will help to give you a few more insights as well. And there's also opportunity and that Strategy Session to ask me questions as well. But if you just want a one on one conversation to skip out in the middle man, actually talk to me about potentially working with me and how I might be able to help you achieve your goals, then do just a director's call with me.

[00:31:18.540]
All of those details are in the show notes, and that is me for this week. I hope you had a fantastic midweek and a fantastic rest of the week, and I will see you in the next episode.

Oct 07

3 Ways to Accelerate Your Business Growth

By Jennifer Hall | Podcast

Building a market leading business doesn’t have to take a lifetime, we’ve grown a business from start up to becoming a multi seven figure market leading business in just 4 years. 

But what are the things that have enabled us to harness a growth rate of over 700% – in this episode I outline three of the things that we have done to accelerate our growth and that ANY business can also implement.

As always these three things aren’t the only things but they have made a significant difference in our ability to expand quickly.

Useful Links –

Book a Call with Jen  – bit.ly/claritycallpodcast

Download my FREE Seven Figure Market Leader Roadmap  –http://www.marketleaderleague.com/marketleaderroadmap/

Send your emails to jen@jen-hall.com

Book onto my Evolve & Elevate Strategy Session –http://www.jen-hall.com/strategysession
Read Full Transcript

Please note this transcript is machine generated so it is not perfect and should be used for reference only, you will get the best from the podcast by listening to it in it's designed format

[00:00:00.060]
In this episode, I'm telling you about three ways that you can accelerate your business growth. Hello and welcome to the Experts Unrivalled Podcast. My name is Jen Hall, I'm your Business positioning and coach and Market leadership expert. And in this episode, I can't wait to share with you three very simple ways to accelerate growth inside of your business. Now, before I dive in, I just want to let you know about a brand new freebie that I have recently created, which is the seven figure market leader roadmap.

[00:00:41.370]
Because what I've seen recently is there is so much information out there about these kind of one hit wonder, quick fix, get rich, not necessarily schemes, but these kind of one trick pony ways of making money. And the thing is, is that during times of crisis, during times of pandemic's recessions, things like that, these ways are flash in the pan ways of making money. These aren't consistent, sustainable future proof ways of making money. The only way you can do that is by building a solid business brand that people trust that people want to buy from time and time again that have huge reputation in your industry, and that also has the business model to sustain growing and scaling for, you know, generating that kind of money.

[00:01:35.490]
So I wanted to create a roadmap for those people who are serious, not necessarily just about making a kind of one hit wonder passive income product. But for those who are serious about building an empire, a repeatable empire, that becomes a real statement in their industry. And so I've put that together for you. So if you would like to make that, the link is in the show notes, and that is the seven figure market leader roadmap that's going to show you the real way of building a sustainable future proof bulletproof market leading business that can scale to seven figures and beyond the ones that you know about that's available in the link in the show notes.

[00:02:16.560]
Just go ahead and enter your details totally free and you can download that instantly. Now, the first way is kind of a scary one, but is also something that I have to learn through this. And actually, Andy really helps me with this one because I am a risk taker. I mean me next to a normal run of the mill person. And I absolutely am a risk taker. I do a fly by the seat of my pants on the hood occasion.

[00:02:45.780]
However, against Andy, I am nothing like he is a serious risk taker. But part of the reason he's a risk taker is because he has huge belief behind what he does. So I just want to actually caveats what kind of tips I'm going to give you today with this episode. And these tips are for people who have already validated a business idea because the tips are going to give you a not for those of you who are still trying out a particular product or trying to work out messaging and things like that, because it's you know, I don't want you to be doing these things unless you have because otherwise you're going to end up in a pickle, a financial pickle.

[00:03:29.110]
I don't want you to end up that way. But for those of you who have validated an offer and have actually made sales and know that it's a wanted thing in the market, these things are really going to help you to move your business forward very quickly. And in terms of Andy being this amazing risk taker, he really is. And like I said, it's because he has belief behind what he does. H knows that people want what our company offers.

[00:03:58.770]
And he has huge belief behind his mission. It's not just about the money for him. He absolutely adores helping inspiring people to travel, opening their minds to what they can achieve physically. And so there's obviously a deeper interest into that as well. But he's got a huge belief behind what he does, and he knows that we're the best company to help provide that service moving forward. And so he takes risks all the time and he invests before we need to do a lot of the time.

[00:04:31.380]
And for me, watching him push both of us to do that was actually quite a scary task for me. It kind of really pushed me outside of my comfort zone. I actually come from a very scarce financial background. I grew up in a relatively poor environment. We lived from penny to Penny. And so I had a huge scarcity mindset. And one of the limiting beliefs I picked up in terms of finances is that once money is gone, it's gone, which is absolutely not true.

[00:05:01.650]
And I'm learning, you know, I'm a multi seven figure business owner, but, you know, you don't feel like it. And I know I've got some sunblocks to push past in that respect moving forward. But they still those things, you know, that we pick up from our childhood and how we've grown up, they still linger there on occasion and that's one of mine. So him kind of taking these risks and spending before felt that we should, which was a very scary thing to do.

[00:05:26.250]
But actually those decisions has helped us grow the business so much. And one of the ways and I'll get to the point now that we've actually done that, pushing ourselves, our comfort zone is actually employing early or outsourcing early before we actually needed to. And that might sound counterintuitive , but so many businesses wait too long to employ and they expand too far. And what they're doing, they try and do everything themselves and what that does is that creates a pattern of doing and it keeps you doing the tasks and the jobs within your business that actually you're not best placed to be doing.

[00:06:07.500]
You know, as a CEO, as a business owner, you need to be focused on growing the business and doing the things are going to move that needle forward. And you physically can't be doing that. If you're faffing around with accounts, with Tanvir, with your website, with doing the day job, doing the kind of the service delivery stuff all of the time, you're never going to be able to move the needle in growing the business because you're never spending enough time on it.

[00:06:35.490]
And actually, you know, spending time on your business can be a full time job, you know, and it should become a full time job moving forward. You need to make yourself redundant from service delivery. You need to make yourself redundant from your business as much as possible. It needs to become an entity that actually produces money without you having to be in that. Now, I'm not saying that you'll never be a part of the business moving forward.

[00:07:01.560]
Of course you will. You're the founder and you will still be heavily involved in some of those critical decisions that happen in the business. But you need to surround yourself with a team of people that can take off your hands, the jobs that really you don't need to be doing that. You shouldn't be doing that really aren't critical to the business. And like I said, your focus should be on making yourself redundant. We need to stop thinking about less about personal branding these days are more about business branding.

[00:07:29.730]
I mean, and are we discussing this or how are we going to put that into other track moving forward? And that is positioning each one of our team members as an expert in it. When someone rings in that, they feel totally cared for. And that's something that we've put a real emphasis on. And so that we know that whenever anyone calls in, whenever an emails, then they feel totally satisfied that they're speaking to somebody, you know, at a high level within the business.

[00:07:52.860]
We try not to create a hierarchy in the team and that we are all on equal pegging when it comes to that kind of customer facing role so that our customers don't feel like they're let down. So that empowers our team to do the best job that they can do and that actually we're building a business brand as well as those micro personal brands within the business as well. So that's something that we've done is employed early. We've outsourced early. Yes.

[00:08:18.510]
We probably have the time to do it. And, you know, when you first start, sometimes you do need to put that time and at the front end. But if you have a validated product and you know that your messaging is working, you know that your angles are working and that you can get people to buy, that is the time when you have to let go of the reins and allow the business to grow as much as it possibly can.

[00:08:39.900]
And that might mean employing early to give you the time and the space to really get that critical thinking and that strategic hat on, to look at the business from a from above and think strategically how you're going to grow it. And you cannot do that unless you give yourself the space. I spoke to a business owner recently who works in a call with me who wanted to chat, and you had to literally turn her away. And I love her.

[00:09:05.340]
And she's like, no, I've made a decision to work with you. And I was like, that's great. Now's not the right time. You're far too busy doing the due to actually take your business any further. And, you know, we had to kind of set her off with this plan of actually creating more space in her business before I could help grow it, because even if I gave her any of the tasks to do and the things to go and think about, she wouldn't have the space or time to implement or think because she's too busy in it.

[00:09:32.640]
You need to stop breathing more space and more time into your business in order to start having that critical strategic thinking that you need to have. And the other thing, the next thing I want to talk to you about is actually creating more time in your business through outsourcing into other areas of your life, not just necessarily in your business, but actually thinking about outsourcing, you know, things like childcare. When I first started my business, I had a newborn baby and I had to in order to move forward.

[00:10:10.830]
And if I wanted to, of course, I had the choice not. Of course, I had the choice to completely take my foot off the gas and spend time with my child, should I have wanted to I just want to make that clear. I had that choice, but it's not me. And I don't I'm not guilty about that. I don't have any guilt around it at all. I know. In fact, I'll let let me just rephrase what I just said, that I have no guilt now.

[00:10:35.740]
I have to sleep all the time, but not through making my own choices, more so from judgment from others of what they expected me to think and feel and do. And that's something I've had to work hard personally on for another day, for another episode. And I just want to be transparent. I'm not bulletproof on him. And I did have that pang of, gosh, you're really making the right decision here because other people seem to think that I should be doing something differently for me, for who I am.

[00:11:02.080]
It was absolutely the right decision. I didn't put her into full time care, but I absolutely spent money and invested in child care in order to release time so that I could also spend time on my business because my business is I've always said, just like my other baby, it's part of me. It's what I do is what exhilarates me, lights me up. It's what I enjoy doing. It sets me on fire. It allows me to live my purpose and my mission.

[00:11:26.200]
So that was very important for me to do as well as well as being a mother. And I wanted both and that's what I did. But I had to create time and space both for my business and for my daughter. So I had to make that commitment. So actually employing other people to pay for childcare, for cleaning, I cannot stress, like how life transforming, having a cleaner is and how much time you actually spend each week cleaning your house and how much time you would save both in emotional drainage and also through time spent doing it.

[00:12:03.210]
Hundred percent get one. They're not that expensive. Get a cleaner, you know, invest in child care. If your child doesn't go to school, you know, find ways, get a housekeeper, do whatever it is you need to do in order to create that time and space for your business growth so that you have enough time so that you are not encroaching on burning out, because that's what will happen if you try and tackle, you know, running a house as a full time job.

[00:12:30.130]
Like I did that for a bit. I said like I had a newborn. I husbands. I spent some time, you know, not doing anything. And these first early months was caring for my child. My God, it's like you're not just caring for a child, trying to keep the house. That was a full time job in itself. And of course, obviously, I have other people in the household that were helping, but it's still a big job to do, especially when you're the kind of the main person doing it.

[00:12:56.170]
It can be can be very time consuming. And so you're spending so many hours doing a job that actually you could just pay someone else to do because your business is going to reap so much more money off the back end should you spend time on your business. So you have to really look about how you strategically using your time. Are you doing things at home that could be outsourced? You know, obviously I've I've actually created a four day work for day working week, sort of Friday.

[00:13:26.620]
It's extremely rare that I actually work because conversely to what I've just said, too much time can actually work against you, because if you got all the time in the world, that's the time when procrastination likes to kick in because your brain goes over all the time in the world. You can do that. And there is episodes in this podcast series that will talk about how to overcome procrastination and the importance of setting deadlines and micro deadlines for yourself. It will to keep yourself on track, accountable and keep moving forward.

[00:13:57.370]
But you know something I found during these times where Ali hasn't been able to go to school or have had less time is actually I've been far more productive, having less time on my hands. But you still need time. And if the time that you do have is only spent on doing critical business things that really, you know, just to keep it going in, to keep customers happy, that's not good enough. We need actual time crafted in each day that you are spending on working on the business a minimum of 90 minutes a day that you can spend working on your business.

[00:14:30.550]
That's what you should be aiming for as a bare minimum. And if you're not hitting that, then you need to start outsourcing at home to now. The third thing is actually a pretty obvious one, but I don't about quite a lot, which is actually investing in coaches and experts. Now, this is the only caveat around, you know, these tips for people who have validated business idea. Actually, no, this one isn't necessarily the case.

[00:14:56.500]
A business coach can absolutely help you to figure out your business idea and help you validate that business idea through a process of trial and error. So, you know, and they can absolutely. How many people validate ideas, find the right messaging. Angles really dig into their ideal client and understand their avatar so that they can start to get the right angle because it's all sort of from that angle and off. It's all about the angle. It's all about how you offer the product, because a product could be one wanted, but you're just not hitting the mark with how you're actually putting that to those people.

[00:15:36.910]
You need to make sure that it's articulated in the right way so that they understand why they need it, why it's urgent that they have it, why their life is going to be much worse without it in all of these sorts of things and by product. I could also, you know, made me here talking about services and service in particular, because, you know, we need to productize our services. So when I'm talking about products, that's what I mean.

[00:16:02.110]
This kind of tangible product that we've created through delivering those services. But it is all about how you offer it and an approach can absolutely do that. So this doesn't quite meet the caveat that I mentioned earlier. So this is absolutely for you as well. If you are someone still listening to this podcast and as someone who hasn't quite really hit the mark with making sales yet, but, you know, you're on to something and you just need help to tweak that, then absolutely.

[00:16:30.220]
A coach can help you do it. But you know what? I spent so long fumbling around in the dark, it was only once I invested into people who have been there and done it in real time, not going to university and learning how to market or reading, marketing for dummies or anything like that, actual learning from actual people who have created successful businesses, who have proven to make money, who have proven to create reputation and credibility and have gone and got their stripes.

[00:17:06.820]
Learning from those people is what is going to accelerate the process moving forward, because if you don't do that, you are just fumbling around in the dark. It's like trying to learn from Googling things or watching YouTube is never going to happen. Both Andy and I have invested separately into different coaches and have come up with some amazing strategies, ideas and levelled our thinking. And could consultants, coaches, whatever you want to call them, people like me, for instance, who has been there, done it, got the stripes, can seriously help you to accelerate the process of running a business.

[00:17:52.720]
So if you're looking for fast growth and you want to start making money sooner or you want to start rising the the ladder and the positioning within the market sooner than getting a business coach doesn't have to be me, guys. It can be you know, it really does depend on what your goal and goal is, you know, what are you after? What's your most critical, urgent issue right now? You know, if your security problem right now is like, I don't know, fixing your email management system so you can set up email them, I'm probably not the right person for you.

[00:18:27.940]
But if you are looking to become a market leader, to start making more money, to scale to seven figures and beyond, to really start working on your positioning, then I am the person for you. I am that business coach that can help you do that because I've been there and done it. And that's you do your due diligence, guys, just because people promise things, you want to make sure that they've actually done the things that they're saying that they can help you with.

[00:18:54.700]
I see so many supposedly amazing copywriters out there who haven't actually sold anything ever, who have actually proven that they're copywriting skills, have actually made any money off the back of it. This lovely wording, and it sounds gorgeous, but actually, is it converting? So be really careful where you're putting your money. Make sure you do due diligence and the people that you're putting your money with have proven to get the results that you're that they're saying that they can get.

[00:19:22.620]
So make sure they've done it, whether that's that they've got those results themselves or whether they more importantly, they're getting their clients results as well so that, you know, that you're going through a proven system. So I'm caveating this would do the do the groundwork first. But I 100 percent if you take anything away from this today, guys, if you want to grow quicker and I so wish I'd invested sooner and get yourself a business coach that can help you move your business forward because it just makes everything so much easier.

[00:19:54.610]
And for me, like I look back, I just I think I've spoken possibly the last episode or I'm one of my Facebook lives I can't remember. But around how I felt to sign up to a 30 pound subscription, which was an investment into my business where I can have some kind of ongoing sales support. My business, it felt really scary to do so, I get it, I've been there and done that, it's so scary to invest into your business and to kind of make that commitment to it.

[00:20:24.480]
I do get it. But I look back now and I just want to give myself a slap and just go, why didn't you do that sooner? Because you would have cut out so much wasted time. You would have heard it from the horse's mouth and you would have just got the exact roadmap that you needed to take yourself forward had you invest in the right person. Of course, because I've seen a lot of people. But obviously, which is why I'm saying do you do due to due diligence, but it is so critical.

[00:20:55.110]
So, yeah, that's my last fast growth tip. It's a quick win one. And I don't think I need to leave it a point too much because, you know, you just just look, ask anybody who has created huge success and they will tell you they didn't do it on their own, that they did have to invest. You know, I see people like quibbling over like paying for their active campaign subscription, you know, do I need it?

[00:21:20.580]
Yes, you do. You've got to invest in your business, you know, and sometimes that's the very beginning. And sometimes you might have to invest in your business. They say that, you know, a lot of businesses make a loss in the first, you know, two to three years even. And it's only after third year they start making a profit. Now, I don't necessarily buy into that. I don't think you need to make a loss for two to three years before it takes off.

[00:21:44.880]
That has been a trend in the past. But I think that, you know, well, put it this way. We've not made losses when we fight start ups in our businesses. And, you know, we're not not even in the first year, but, you know, particularly in the first six months of running start up 100 percent. You know, we've gone into debt before. We've actually made the money back. But what it's enabled us to do is to lay the foundation in order to succeed moving forward in the future.

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Now, I'm not suggesting that you're spending money that you don't have or put yourself in any kind of awkward financial position. That's not my bag. And I don't down that route. I'm just letting you know from our experience, that's what we've done. You know, we have had to put an outlay down and invested in things in order to move forward. And we've had to do that earlier than what potentially, you know, your accountant might suggest you have to dip some early investment in into the growth of your business, into the future of the growth of your business.

[00:22:46.770]
That is a fact. That is just the way it is. And I'm not going to follow that up anymore and justify it. That is the case. I remember listening to Danny Priestley, who said that when he first started his business and by the way, he's written books like Keepers of Influence and Oversubscribed great books. By the way, he said that he had a business credit card that he had to clear off at the end of each month.

[00:23:19.800]
So he spent on this credit card and then made the sales back and put the money back on the card, reinvested again into this every month, I think the first year of running his first business. That's how he made traction. And in essence, he was he in his circumstances, he was spending money he didn't have on that credit card. But again, he had an Andy mindset. He had that belief. He knew he was going to move before and he was going to make it work.

[00:23:46.860]
He'd validated a business idea. He knew that it was it was going to make traction. So he had belief behind it. And so that's how he did. How did it for him? He used that credit card and then and then people back home by the end of the month and the same again and the same again so that he could continue to expand and grow. So, no, I'm not an advocate of putting yourself in a financial position, and I really don't suggest you do that at that point.

[00:24:10.380]
I will labour, because anyone who's in a position where they're they're not financially secure and you're putting your the roof over your head at risk, you're able to put food on the table. Don't ever put yourself in that position because it's not good for your mindset and it's not good for business growth. But I absolutely do believe in business loans. I absolutely do believe in business investment and credit cards and things like that. You know, I'm just going to talk openly about it.

[00:24:34.080]
Why not? Where you can afford to make those repayments, you know, great. Do it because just make sure that you're putting your money the right things. That's the only thing I will say, because I've seen a lot of money spent over the years through various business friends and clients where money's been put in the wrong places and it hasn't reaped any benefits. So just be careful about where you're spending it. But investing early will give you a faster growth.

[00:25:04.800]
Of course, you can do it without, you know, investing early, but it's going to take you longer to get there. And you will say, like I said. The very beginning of this podcast, you have to be careful that you don't get into bad habits, that you don't train yourself to stay stuck because you're doing everything, at some point you're going to have to let go of the reins and you're going to have to expand and lose some of the profits in order to gain more profits, whether that's spending money that you don't have or whether that's losing out on the profits that you're currently making, whichever way you want to do it, whichever way you want to work it, at some point you're going to have to lose out to make more just the way it is.

[00:25:45.270]
So there we go. That's today's episode. I really hope you enjoy it. You enjoyed it. I popped the link in the show notes for you to download your seven figure market leader roadmap to help you see the steps that you take make in there. It's got these foundational steps you to take right now to in order to make sure that you're laying the foundations for a solid business. Plus even more so. Make sure you go ahead and download that.

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And she notes and I'll see you guys in the next.