October 7, 2020

Building a market leading business doesn’t have to take a lifetime, we’ve grown a business from start-up to becoming a multi seven-figure market-leading business in just four years. 

But what are the things that have enabled us to harness a growth rate of over 700% – in this episode I outline three of the things that we have done to accelerate our growth and that ANY business can also implement.

As always these three things aren’t the only things but they have made a significant difference in our ability to expand quickly.

Useful Links –

Book a Call with Jen  – bit.ly/claritycallpodcast

Download my FREE Seven Figure Market Leader Roadmap  –http://www.marketleaderleague.com/marketleaderroadmap/

Send your emails to jen@jen-hall.com

Book onto my Evolve & Elevate Strategy Session –http://www.jen-hall.com/strategysession
Read Full Transcript

Please note this transcript is machine generated so it is not perfect and should be used for reference only, you will get the best from the podcast by listening to it in it's designed format

In this episode, I'm telling you about three ways that you can accelerate your business growth. Hello and welcome to the Experts Unrivalled Podcast. My name is Jen Hall, I'm your Business positioning and coach and Market leadership expert. And in this episode, I can't wait to share with you three very simple ways to accelerate growth inside of your business. Now, before I dive in, I just want to let you know about a brand new freebie that I have recently created, which is the seven figure market leader roadmap.

Because what I've seen recently is there is so much information out there about these kind of one hit wonder, quick fix, get rich, not necessarily schemes, but these kind of one trick pony ways of making money. And the thing is, is that during times of crisis, during times of pandemic's recessions, things like that, these ways are flash in the pan ways of making money. These aren't consistent, sustainable future proof ways of making money. The only way you can do that is by building a solid business brand that people trust that people want to buy from time and time again that have huge reputation in your industry, and that also has the business model to sustain growing and scaling for, you know, generating that kind of money.

So I wanted to create a roadmap for those people who are serious, not necessarily just about making a kind of one hit wonder passive income product. But for those who are serious about building an empire, a repeatable empire, that becomes a real statement in their industry. And so I've put that together for you. So if you would like to make that, the link is in the show notes, and that is the seven figure market leader roadmap that's going to show you the real way of building a sustainable future proof bulletproof market leading business that can scale to seven figures and beyond the ones that you know about that's available in the link in the show notes.

Just go ahead and enter your details totally free and you can download that instantly. Now, the first way is kind of a scary one, but is also something that I have to learn through this. And actually, Andy really helps me with this one because I am a risk taker. I mean me next to a normal run of the mill person. And I absolutely am a risk taker. I do a fly by the seat of my pants on the hood occasion.

However, against Andy, I am nothing like he is a serious risk taker. But part of the reason he's a risk taker is because he has huge belief behind what he does. So I just want to actually caveats what kind of tips I'm going to give you today with this episode. And these tips are for people who have already validated a business idea because the tips are going to give you a not for those of you who are still trying out a particular product or trying to work out messaging and things like that, because it's you know, I don't want you to be doing these things unless you have because otherwise you're going to end up in a pickle, a financial pickle.

I don't want you to end up that way. But for those of you who have validated an offer and have actually made sales and know that it's a wanted thing in the market, these things are really going to help you to move your business forward very quickly. And in terms of Andy being this amazing risk taker, he really is. And like I said, it's because he has belief behind what he does. H knows that people want what our company offers.

And he has huge belief behind his mission. It's not just about the money for him. He absolutely adores helping inspiring people to travel, opening their minds to what they can achieve physically. And so there's obviously a deeper interest into that as well. But he's got a huge belief behind what he does, and he knows that we're the best company to help provide that service moving forward. And so he takes risks all the time and he invests before we need to do a lot of the time.

And for me, watching him push both of us to do that was actually quite a scary task for me. It kind of really pushed me outside of my comfort zone. I actually come from a very scarce financial background. I grew up in a relatively poor environment. We lived from penny to Penny. And so I had a huge scarcity mindset. And one of the limiting beliefs I picked up in terms of finances is that once money is gone, it's gone, which is absolutely not true.

And I'm learning, you know, I'm a multi seven figure business owner, but, you know, you don't feel like it. And I know I've got some sunblocks to push past in that respect moving forward. But they still those things, you know, that we pick up from our childhood and how we've grown up, they still linger there on occasion and that's one of mine. So him kind of taking these risks and spending before felt that we should, which was a very scary thing to do.

But actually those decisions has helped us grow the business so much. And one of the ways and I'll get to the point now that we've actually done that, pushing ourselves, our comfort zone is actually employing early or outsourcing early before we actually needed to. And that might sound counterintuitive , but so many businesses wait too long to employ and they expand too far. And what they're doing, they try and do everything themselves and what that does is that creates a pattern of doing and it keeps you doing the tasks and the jobs within your business that actually you're not best placed to be doing.

You know, as a CEO, as a business owner, you need to be focused on growing the business and doing the things are going to move that needle forward. And you physically can't be doing that. If you're faffing around with accounts, with Tanvir, with your website, with doing the day job, doing the kind of the service delivery stuff all of the time, you're never going to be able to move the needle in growing the business because you're never spending enough time on it.

And actually, you know, spending time on your business can be a full time job, you know, and it should become a full time job moving forward. You need to make yourself redundant from service delivery. You need to make yourself redundant from your business as much as possible. It needs to become an entity that actually produces money without you having to be in that. Now, I'm not saying that you'll never be a part of the business moving forward.

Of course you will. You're the founder and you will still be heavily involved in some of those critical decisions that happen in the business. But you need to surround yourself with a team of people that can take off your hands, the jobs that really you don't need to be doing that. You shouldn't be doing that really aren't critical to the business. And like I said, your focus should be on making yourself redundant. We need to stop thinking about less about personal branding these days are more about business branding.

I mean, and are we discussing this or how are we going to put that into other track moving forward? And that is positioning each one of our team members as an expert in it. When someone rings in that, they feel totally cared for. And that's something that we've put a real emphasis on. And so that we know that whenever anyone calls in, whenever an emails, then they feel totally satisfied that they're speaking to somebody, you know, at a high level within the business.

We try not to create a hierarchy in the team and that we are all on equal pegging when it comes to that kind of customer facing role so that our customers don't feel like they're let down. So that empowers our team to do the best job that they can do and that actually we're building a business brand as well as those micro personal brands within the business as well. So that's something that we've done is employed early. We've outsourced early. Yes.

We probably have the time to do it. And, you know, when you first start, sometimes you do need to put that time and at the front end. But if you have a validated product and you know that your messaging is working, you know that your angles are working and that you can get people to buy, that is the time when you have to let go of the reins and allow the business to grow as much as it possibly can.

And that might mean employing early to give you the time and the space to really get that critical thinking and that strategic hat on, to look at the business from a from above and think strategically how you're going to grow it. And you cannot do that unless you give yourself the space. I spoke to a business owner recently who works in a call with me who wanted to chat, and you had to literally turn her away. And I love her.

And she's like, no, I've made a decision to work with you. And I was like, that's great. Now's not the right time. You're far too busy doing the due to actually take your business any further. And, you know, we had to kind of set her off with this plan of actually creating more space in her business before I could help grow it, because even if I gave her any of the tasks to do and the things to go and think about, she wouldn't have the space or time to implement or think because she's too busy in it.

You need to stop breathing more space and more time into your business in order to start having that critical strategic thinking that you need to have. And the other thing, the next thing I want to talk to you about is actually creating more time in your business through outsourcing into other areas of your life, not just necessarily in your business, but actually thinking about outsourcing, you know, things like childcare. When I first started my business, I had a newborn baby and I had to in order to move forward.

And if I wanted to, of course, I had the choice not. Of course, I had the choice to completely take my foot off the gas and spend time with my child, should I have wanted to I just want to make that clear. I had that choice, but it's not me. And I don't I'm not guilty about that. I don't have any guilt around it at all. I know. In fact, I'll let let me just rephrase what I just said, that I have no guilt now.

I have to sleep all the time, but not through making my own choices, more so from judgment from others of what they expected me to think and feel and do. And that's something I've had to work hard personally on for another day, for another episode. And I just want to be transparent. I'm not bulletproof on him. And I did have that pang of, gosh, you're really making the right decision here because other people seem to think that I should be doing something differently for me, for who I am.

It was absolutely the right decision. I didn't put her into full time care, but I absolutely spent money and invested in child care in order to release time so that I could also spend time on my business because my business is I've always said, just like my other baby, it's part of me. It's what I do is what exhilarates me, lights me up. It's what I enjoy doing. It sets me on fire. It allows me to live my purpose and my mission.

So that was very important for me to do as well as well as being a mother. And I wanted both and that's what I did. But I had to create time and space both for my business and for my daughter. So I had to make that commitment. So actually employing other people to pay for childcare, for cleaning, I cannot stress, like how life transforming, having a cleaner is and how much time you actually spend each week cleaning your house and how much time you would save both in emotional drainage and also through time spent doing it.

Hundred percent get one. They're not that expensive. Get a cleaner, you know, invest in child care. If your child doesn't go to school, you know, find ways, get a housekeeper, do whatever it is you need to do in order to create that time and space for your business growth so that you have enough time so that you are not encroaching on burning out, because that's what will happen if you try and tackle, you know, running a house as a full time job.

Like I did that for a bit. I said like I had a newborn. I husbands. I spent some time, you know, not doing anything. And these first early months was caring for my child. My God, it's like you're not just caring for a child, trying to keep the house. That was a full time job in itself. And of course, obviously, I have other people in the household that were helping, but it's still a big job to do, especially when you're the kind of the main person doing it.

It can be can be very time consuming. And so you're spending so many hours doing a job that actually you could just pay someone else to do because your business is going to reap so much more money off the back end should you spend time on your business. So you have to really look about how you strategically using your time. Are you doing things at home that could be outsourced? You know, obviously I've I've actually created a four day work for day working week, sort of Friday.

It's extremely rare that I actually work because conversely to what I've just said, too much time can actually work against you, because if you got all the time in the world, that's the time when procrastination likes to kick in because your brain goes over all the time in the world. You can do that. And there is episodes in this podcast series that will talk about how to overcome procrastination and the importance of setting deadlines and micro deadlines for yourself. It will to keep yourself on track, accountable and keep moving forward.

But you know something I found during these times where Ali hasn't been able to go to school or have had less time is actually I've been far more productive, having less time on my hands. But you still need time. And if the time that you do have is only spent on doing critical business things that really, you know, just to keep it going in, to keep customers happy, that's not good enough. We need actual time crafted in each day that you are spending on working on the business a minimum of 90 minutes a day that you can spend working on your business.

That's what you should be aiming for as a bare minimum. And if you're not hitting that, then you need to start outsourcing at home to now. The third thing is actually a pretty obvious one, but I don't about quite a lot, which is actually investing in coaches and experts. Now, this is the only caveat around, you know, these tips for people who have validated business idea. Actually, no, this one isn't necessarily the case.

A business coach can absolutely help you to figure out your business idea and help you validate that business idea through a process of trial and error. So, you know, and they can absolutely. How many people validate ideas, find the right messaging. Angles really dig into their ideal client and understand their avatar so that they can start to get the right angle because it's all sort of from that angle and off. It's all about the angle. It's all about how you offer the product, because a product could be one wanted, but you're just not hitting the mark with how you're actually putting that to those people.

You need to make sure that it's articulated in the right way so that they understand why they need it, why it's urgent that they have it, why their life is going to be much worse without it in all of these sorts of things and by product. I could also, you know, made me here talking about services and service in particular, because, you know, we need to productize our services. So when I'm talking about products, that's what I mean.

This kind of tangible product that we've created through delivering those services. But it is all about how you offer it and an approach can absolutely do that. So this doesn't quite meet the caveat that I mentioned earlier. So this is absolutely for you as well. If you are someone still listening to this podcast and as someone who hasn't quite really hit the mark with making sales yet, but, you know, you're on to something and you just need help to tweak that, then absolutely.

A coach can help you do it. But you know what? I spent so long fumbling around in the dark, it was only once I invested into people who have been there and done it in real time, not going to university and learning how to market or reading, marketing for dummies or anything like that, actual learning from actual people who have created successful businesses, who have proven to make money, who have proven to create reputation and credibility and have gone and got their stripes.

Learning from those people is what is going to accelerate the process moving forward, because if you don't do that, you are just fumbling around in the dark. It's like trying to learn from Googling things or watching YouTube is never going to happen. Both Andy and I have invested separately into different coaches and have come up with some amazing strategies, ideas and levelled our thinking. And could consultants, coaches, whatever you want to call them, people like me, for instance, who has been there, done it, got the stripes, can seriously help you to accelerate the process of running a business.

So if you're looking for fast growth and you want to start making money sooner or you want to start rising the the ladder and the positioning within the market sooner than getting a business coach doesn't have to be me, guys. It can be you know, it really does depend on what your goal and goal is, you know, what are you after? What's your most critical, urgent issue right now? You know, if your security problem right now is like, I don't know, fixing your email management system so you can set up email them, I'm probably not the right person for you.

But if you are looking to become a market leader, to start making more money, to scale to seven figures and beyond, to really start working on your positioning, then I am the person for you. I am that business coach that can help you do that because I've been there and done it. And that's you do your due diligence, guys, just because people promise things, you want to make sure that they've actually done the things that they're saying that they can help you with.

I see so many supposedly amazing copywriters out there who haven't actually sold anything ever, who have actually proven that they're copywriting skills, have actually made any money off the back of it. This lovely wording, and it sounds gorgeous, but actually, is it converting? So be really careful where you're putting your money. Make sure you do due diligence and the people that you're putting your money with have proven to get the results that you're that they're saying that they can get.

So make sure they've done it, whether that's that they've got those results themselves or whether they more importantly, they're getting their clients results as well so that, you know, that you're going through a proven system. So I'm caveating this would do the do the groundwork first. But I 100 percent if you take anything away from this today, guys, if you want to grow quicker and I so wish I'd invested sooner and get yourself a business coach that can help you move your business forward because it just makes everything so much easier.

And for me, like I look back, I just I think I've spoken possibly the last episode or I'm one of my Facebook lives I can't remember. But around how I felt to sign up to a 30 pound subscription, which was an investment into my business where I can have some kind of ongoing sales support. My business, it felt really scary to do so, I get it, I've been there and done that, it's so scary to invest into your business and to kind of make that commitment to it.

I do get it. But I look back now and I just want to give myself a slap and just go, why didn't you do that sooner? Because you would have cut out so much wasted time. You would have heard it from the horse's mouth and you would have just got the exact roadmap that you needed to take yourself forward had you invest in the right person. Of course, because I've seen a lot of people. But obviously, which is why I'm saying do you do due to due diligence, but it is so critical.

So, yeah, that's my last fast growth tip. It's a quick win one. And I don't think I need to leave it a point too much because, you know, you just just look, ask anybody who has created huge success and they will tell you they didn't do it on their own, that they did have to invest. You know, I see people like quibbling over like paying for their active campaign subscription, you know, do I need it?

Yes, you do. You've got to invest in your business, you know, and sometimes that's the very beginning. And sometimes you might have to invest in your business. They say that, you know, a lot of businesses make a loss in the first, you know, two to three years even. And it's only after third year they start making a profit. Now, I don't necessarily buy into that. I don't think you need to make a loss for two to three years before it takes off.

That has been a trend in the past. But I think that, you know, well, put it this way. We've not made losses when we fight start ups in our businesses. And, you know, we're not not even in the first year, but, you know, particularly in the first six months of running start up 100 percent. You know, we've gone into debt before. We've actually made the money back. But what it's enabled us to do is to lay the foundation in order to succeed moving forward in the future.

Now, I'm not suggesting that you're spending money that you don't have or put yourself in any kind of awkward financial position. That's not my bag. And I don't down that route. I'm just letting you know from our experience, that's what we've done. You know, we have had to put an outlay down and invested in things in order to move forward. And we've had to do that earlier than what potentially, you know, your accountant might suggest you have to dip some early investment in into the growth of your business, into the future of the growth of your business.

That is a fact. That is just the way it is. And I'm not going to follow that up anymore and justify it. That is the case. I remember listening to Danny Priestley, who said that when he first started his business and by the way, he's written books like Keepers of Influence and Oversubscribed great books. By the way, he said that he had a business credit card that he had to clear off at the end of each month.

So he spent on this credit card and then made the sales back and put the money back on the card, reinvested again into this every month, I think the first year of running his first business. That's how he made traction. And in essence, he was he in his circumstances, he was spending money he didn't have on that credit card. But again, he had an Andy mindset. He had that belief. He knew he was going to move before and he was going to make it work.

He'd validated a business idea. He knew that it was it was going to make traction. So he had belief behind it. And so that's how he did. How did it for him? He used that credit card and then and then people back home by the end of the month and the same again and the same again so that he could continue to expand and grow. So, no, I'm not an advocate of putting yourself in a financial position, and I really don't suggest you do that at that point.

I will labour, because anyone who's in a position where they're they're not financially secure and you're putting your the roof over your head at risk, you're able to put food on the table. Don't ever put yourself in that position because it's not good for your mindset and it's not good for business growth. But I absolutely do believe in business loans. I absolutely do believe in business investment and credit cards and things like that. You know, I'm just going to talk openly about it.

Why not? Where you can afford to make those repayments, you know, great. Do it because just make sure that you're putting your money the right things. That's the only thing I will say, because I've seen a lot of money spent over the years through various business friends and clients where money's been put in the wrong places and it hasn't reaped any benefits. So just be careful about where you're spending it. But investing early will give you a faster growth.

Of course, you can do it without, you know, investing early, but it's going to take you longer to get there. And you will say, like I said. The very beginning of this podcast, you have to be careful that you don't get into bad habits, that you don't train yourself to stay stuck because you're doing everything, at some point you're going to have to let go of the reins and you're going to have to expand and lose some of the profits in order to gain more profits, whether that's spending money that you don't have or whether that's losing out on the profits that you're currently making, whichever way you want to do it, whichever way you want to work it, at some point you're going to have to lose out to make more just the way it is.

So there we go. That's today's episode. I really hope you enjoy it. You enjoyed it. I popped the link in the show notes for you to download your seven figure market leader roadmap to help you see the steps that you take make in there. It's got these foundational steps you to take right now to in order to make sure that you're laying the foundations for a solid business. Plus even more so. Make sure you go ahead and download that.

And she notes and I'll see you guys in the next.

About the author 

Jennifer Hall

Jen Hall is Business Clarity Coach for Coaches, Consultants & Experts who want to become Unrivalled Go-To Experts.

Jen not only gets you clear on your micro-niche, message and what makes you unique and desirable, but she helps you to define what makes you an irrefutable offer to the market so you can position yourself as a high-end 'must have' option for your prospects.

She is a Multi-Award Winning Speaker and Best Selling Author of Expert Unrivalled.

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