August 31, 2022

It’s easy to go with the flow, chase your tail and fill your time with ‘busy’ activities – but there comes a point when it’s time to get really honest with yourself about how you’re leading your life and business. In this week’s episode, I’m challenging you to step up for the sake of your business and for the sake of your life experience and your loved ones. No more excuses – let’s do this!

Listen to the player above or read the blog below.

Tough Love for Massive Progress

If you’re in the same position as last year or finding you’re stagnating, then it’s time to take some different actions in your business.

To see progress, watch finance grow and see your position in the market shift requires a new strategy. Yes, different can be scary because that means change. But coming out of our comfort zone is good for business. Our brains simply don’t like change, they see it as a threat and so to counter that threat we’ll come up with reasons to stay as we are.

Excuses and barriers

Firstly, you need to look at whether you are creating barriers to stop you from moving forwards. One of the benefits of my Elevate programme is accountability when going through change. I’ve had calls with people in tears and with mind-blowing moments happening. That’s why the support is needed. And it’s the support we need in all areas of our life, not just in business so we can create change. Part of the problem is we don’t prioritise what’s important.

One of the biggest excuses I hear is: “I don’t have time.” I know a lot of people in lockdown who have had more time. I had far less time to prioritise business during lockdown. It was tough and we are coming out of that. Lockdown has taught me that when we want to prioritise something and make it happen – we will.

Path of least resistance

As humans, we all love to take the path of least resistance. It’s easy, so why not? We have to rationalise this and understand what will give you the most life satisfaction. One life to make an impact, create amazing businesses, spend time with loved ones and travel. We have one life. If we are not careful, taking the path of least resistance will see us lonely, depressed, demotivated and not making the most of our life.

I want to get across that you are wasting precious time. We don’t know what tomorrow brings so how are you spending today that will change your path? This is what we cover in Elevate – making the most of now.

I mentioned in the last episode that you need to plan your breaks so that you have something to look forwards to. Having these enriching experiences is important. Give yourself the sprints to work hard and then take time off.

Business is hard work – it does take hard work. If we stay at ground zero without any motion, we would never move forward. We would be drifting along. There need to be times when you sprint forward.

Be honest about what is holding you back

You need to be honest about what is holding you back. But at the same time, you have got to move forward. Sometimes it is about making a decision about taking a different action. In doing so, it can feel tricky and like you’re walking through treacle because you don’t know how to do it.

This can be a big thing for many business owners – that they don’t know how to take that different action. Again, this is something that we cover in Elevate. It gives people a pathway and a route to take different actions without procrastination and thinking work.

You need to create a new routine and do something different.

Ask yourself what you are not doing that is going to change the course of your business?

This is an extremely powerful question. You need to take some time to ponder on this and consider what you are not doing that will make a huge difference.

This path of the least resistance is perhaps that you are pitching to small-fry podcasts for example, and you now need to pitch to bigger podcasts. Something that will reach more people and put your name on the map.

Procrastination can make you stagnate – especially when you are busy. When you are putting yourself out there but you know you’re not putting yourself out there in the right places. If it works – great. But if you are stagnating you need to do something different For example, you may need to think more strategically about where you are pitching yourself.

This is also true when you create loads of content:

  • Is it bringing in money?
  • Is it positioning you as a market leader?
  • Or is it making you run around like a busy fool?

I am so for content. But the kind of content you are creating needs to have thought put into it for more quality pieces. Is it in line with your niche and calling people to action? If not, then why waste time doing it? Stop and think more strategically about what will take you to the next level.

Use your time wisely

If time is one of the cards that you pull – where are you using your time in the day? How are you choosing to spend it? I’m not saying you need to give 90 per cent of the day to your business but you do need to give some of it away. And when you are spending that time, what is the 20% of your actions that are going to cause progress? That will push you forward and move the needle.

You can fill that time with things that you can delegate. Things that are taking up your mind and emotional energy. Things that are fun to do but don’t move the needle in terms of sales. We can all be busy but what you do in that time counts.

I have a “done by 1 pm” strategy, especially in the summer holidays. This attitude gives me more progress when I make a shorter deadline and get the priorities that need to be completed. It gives you focus.

Likewise, thinking about the next day before it arrives. Understanding what tasks you need to get done tomorrow so you can hit the ground running. Be honest with yourself and be more strategic. And give yourself a boot up the bum.

It takes far more energy in the beginning than when you’ve built up the momentum. It will be difficult and uncomfortable. As soon as you start doing it, you will find that keeping the momentum to do it becomes far easier.

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About the author 

Jennifer Hall

Jen Hall is Business Clarity Coach for Coaches, Consultants & Experts who want to become Unrivalled Go-To Experts.

Jen not only gets you clear on your micro-niche, message and what makes you unique and desirable, but she helps you to define what makes you an irrefutable offer to the market so you can position yourself as a high-end 'must have' option for your prospects.

She is a Multi-Award Winning Speaker and Best Selling Author of Expert Unrivalled.

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