These questions will help you focus on what matters and move your business into the fast lane. We can often be bogged down by doing the day-to-day and working in our comfort zone. Often our comfort zone will get us the same results. To get different results, you need to take different actions.
These questions rely on your vision, bravery, honesty and transparency with yourself. You will not find the answers to move your business forward unless you do this. I do this myself and get my clients to do this in order to see what needs to change in their business.
1. What is the one challenge at the root of all the glaring issues in your business?
Once you are aware of this question, the answer will lead to a focus point for your solutions. It will lead you to understand what you need to focus on in your business. You might not feel like you’re making enough money in your business. It might be because you don’t have a large enough audience, or are not selling at all and therefore no one is buying. Therefore you might not have your ideal client sorted, so you cannot market to the right people. Or it might be the product is unclear.
You can start working backwards to find the root of what is happening. For many people, this comes back to clarity around what you sell and who you sell to. Therefore you need to have the message clear to sell the product. If the messaging is not clear then you will have a domino effect of problems.
For some clients, we get the clarity and messaging in place but they need to make themselves visible. What is the challenge you have? Then understand the solution you need in place.
2. What is one visibility style that you are good at and are you making time to maximise the effectiveness in a considered way?
Firstly, do you love videos, writing blogs, social media, or creating podcasts? Where does this happen and what do you love creating and showing up? You know you are making an impact and sharing a message in this place.
Then, are you making time for this to happen? You can do all of these but you need help to do this. Or get help repurposing. You can turn video into blogs or your podcast into blogs. When you work out what you love, you can repurpose this into different media.
If you’re starting out, it’s about taking the time to do the one thing you love. Simply getting it out there gets you off the starting block. Yet, beyond this point we need to be more strategic, have a content plan and get more out of what we put out there. It’s about setting content pillars or content buckets. What are the key topics you need to talk about?
For example, I have four or five content buckets that I talk about all the time. Niche is one of the building blocks of my messaging. Within this, there are more areas that I talk about else saying the same four or five things will get boring and be too general. There are many related talking points within each content bucket. These buckets must also relate to the products you sell.
This way you can attract the right ideal clients to the right product. You need to brainstorm in a considered way all the subjects you can talk about. Generate a desire and need to buy the product with your content.
I hold content creation sessions with my clients and get them to consider the evergreen content that can be pushed out over time.
3. What is the one thing that my ideal client wants? And is this central to my marketing?
This question connects you back to those you serve. When thinking about what your ideal client really wants it can talk to ambition or something that they need to overcome. For example, if you’re a gut health nutritionist, the one thing your client wants to overcome is a bowel problem. Your product helps them overcome that problem.
Perhaps it’s a more ambitious goal. Let’s say you help business owners become YouTube famous. They want their videos to go viral and get the most views possible. Are you dangling the right golden carrot? This will refocus you on what they want rather than what you would like to teach. There is a big difference between the two.
Often people will create unicorn ideal clients around what they think they should want. Your ideal client is selfish in their wants. Are you putting this in the centre of your marketing and articulating it in the right way? You can start the education after you hook them in.
It’s like saying: “I’m hungry – here’s food.” You fulfil a need. Yet, you will always struggle to make an impact unless you articulate this clearly. To make an impact you need to be visible and clear on who you sell to.
You can always go back and review your content and see if what you put out is speaking to this point.
4. What is the one thing you’re not doing that you know will change the course of your business forever?
This is a deep question and needs you to be honest and brave. Write down what you know you’re not doing but if you stop procrastinating and get help, it will change your business. This might be connected to the first three questions or it might not.
It might be that you’re not clear in your messaging and if you stop doing the content. Stop putting out energetic content where you’re wasting time and energy. Instead, put the effort into doing the thing you’re not doing and sort it out. To unblock your business, you need to spend time on the blockage so everything flows nicely.
Struggling with these questions?
When you know that you aren’t doing something – look at what you’re doing that is pointless. A lot of the time we procrastinate because we don’t know how to do something. We are stuck. If this sounds like you’re unclear and don’t know where to begin, then you can book a call with me. On the Clarity Call, you’ll find out the steps you need to take to get where you want to go.
If you’re struggling to answer these questions or to plot a way forward from these questions, make sure to book a call. We can create the steps for the plan and I can show you how to implement that plan.
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