If you're looking to convert prospects into clients, read on...
Last night I was scrolling through some second hand interior bargains as we'd like another chair in our living room and I want to get creative and try out some upcycling skills.
BUT as I was scrolling through the sale posts there were some that I was considering but they quickly became a big fat NO!
...Because they were lacking in detail.
''BLUE CUDDLE CHAIR - Pick up only''
Whilst the pictures were ok, this is clearly a second hand piece of furniture with no access to any other reviews other than that of the owner. And they just weren't giving me anything to go on i.e.
What kind of condition is it in? How old is it?
Now I could have asked, but quite frankly I couldn't be arsed to spend the time writing out a message when there was plenty of other choice to pick from instead!
Another one stated...
''CRUSHED VELVET GREY FIRESIDE CHAIR - Unbelievably comfy, slight tear on the underside but can easily be repaired out of sight.''
Weirdly enough the second advert made me feel ten times more excited. Not only could I visualise myself next to our inglenook fireplace toasting my toes, I also have complete confidence in the review of it being truly comfortable.
Even though they mention the tear, this doesn't put me off. In fact, it makes me feel utterly reassured that they're a seller with integrity and I know what I'm getting.
So In Business Terms...
When you're looking to convert prospects into clients, we have to show authenticity, honesty and integrity, without it we're left suspicious.
It's also important to add the detail and the specifics. People need enough information to know what they're getting and to appeal to their 'desires'.
I'm not suggesting you point out your flaws, but I am saying that giving people your honest opinion, even if that's a small dose of uncertainty, will actually make them feel more confident in your promises.
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