November 11, 2020

There are two very important reasons to listen to this week’s episode –

  1. I believe we are all prone to procrastination (some more than others) and in this episode we’re talking to the expert on self sabotage and procrastination – Lucy Orton

and …

  1. As a client of mine, Lucy talks us through her concrete USP that differentiates her from the rest of the market and how we went about creating that from her existing expertise! 

So whether you’re looking to beat procrastination or position yourself as unique ‘must have’ in the market by creating a concrete USP for yourself – it’s a must listen!

Useful Links :-

Book a Call with Jen  –

Download my FREE Seven Figure Market Leader Roadmap  –

Send your emails to

Lucy Orton Links:-

Download Lucy’s ‘Slay Your Business Goals Daily Routine’ here –

Follow Lucy on LinkedIn –

Listen to the Resign & Shine Podcast for more of Lucy’s gold here –

Read Full Transcript

Please note this transcript is machine generated so it is not perfect and should be used for reference only, you will get the best from the podcast by listening to it in it's designed format

If you're suffering from procrastination and self sabotage, then make sure you listen to this episode with the incredible Lucy Orton. Hello and welcome to another episode of The Expert Unrivalled Podcast. My name's Jen Hall. I'm your business positioning coach and market leadership expert. And today, I'm super excited to have Lucy Orton, who is a specialist and an expert in helping female business owners to overcome procrastination and self sabotage. She typically works with those women who work in a nine to five job and are desperately trying to get their business off the ground, but are finding themselves paralysed with procrastination and not being able to take action on the things that they know that they should be doing.

Now, I've worked with Lucy as a client of mine for the last few months, and it's just been an incredible journey in helping her to create her UNB. For those of you who are perhaps new to the podcast, that is basically a concrete USP that differentiates you beyond anything else in the market. Now, Lucy is a member of my Elevate program, which I absolutely adore working in, because it not only works on things like your UNB, but it really is an end to end process on helping you to grow and scale your business, help you to make traction, give you that clarity, really help you to micronation and position yourself as the number one choice in the market.

Now, this has been working with me in there, not only to create this UNB that we're going to be talking about today, that unique magic bullet, but she's been working with me to help position her business and her credibility. And boy, has she just been amazing. She is such an action. Take herself. She's one of those people that really, really walks the talk and really does practices what she preaches. Obviously, she is human and she's just like every one of us.

But she really does know the tips, tricks and has the solutions to people who are struggling in the self sabotage arena and really need to start taking action on the things that they know they need to be taking action on. So I'm hoping that this particular episode not only helps you to understand how you go about positioning yourself and creating a unique magic bullet that positions you away from everyone else in the market will also give you some juicy tips if you're also someone who is struggling with procrastination, a self sabotage, if you're also, after listening to this, looking for a little bit of extra help on how to position yourself and create that unique magic bullet and get to seven figures and beyond, then make sure that you download my seven figure market leading roadmap, because in there you get some juicy tips on how to actually do that for yourself.

And you'll also get links to my famous UNB talk that I did on the expert unrivalled stage in 2019. So if this is something that you're looking to do, then make sure that you go and download that roadmap. It is in the show notes the links down there. Just click that, download it and it will give you extra info on how you can start doing that for yourself. And now let's dive straight into that interview.

So, Lucy, thank you so much for joining us today. Thank you. Thanks for having me. Now, I'm really excited to have this conversation with you because I think particularly procrastination and self sabotage, which is what you are an expert in helping with, is something that so many people suffer with. I'm going to kind of kick off and ask you, why do you think so many people suffer from it and why do you think some people suffer from it more than others?

DualOh, that's really good. Dual question again, I think there's so many reasons and they do differ from person to person, but I, I really if I had to pick one self sabotaging behaviour, I think perfectionism really comes into it massively, especially with the clients that I see, because they usually really high achievers. They're the kind of people that have done really, really well in their lives. So they expect things to go well and they expect things to be right or they want things to be right.

They want to present themselves to the world in that way. So for me, perfectionism springs to mind is as the kind of really key self sabotaging behaviour that I see. But there are so many. There are so many. And they all kind of interlink in different ways.

Yeah, absolutely. And I'm going to dive into that a little bit further into the podcast with you around the different types of forms, because you've got some great names for the types of procrastination that goes on themselves, behaviours which I love. But you're say, right? I think absolutely. Perfectionism is a big deal for so many people. And it's something that I've talked a lot about on this podcast, actually, around failing forward and not being afraid.

Like stop trying to get it right first time. Absolutely.

Yeah, I think it's almost impossible to get. Anything. Well, it is impossible to get anything 100 percent perfect and it's almost impossible to get anything right first time and actually we learn so much more when we don't get things quite right and we just give it a go. We just try it anyway. And we just really push ourselves to take those imperfect actions, which, yeah, I've heard you talk about that on the podcast before the failing forward.

And and I absolutely agree. I think failure is such an amazing gift to entrepreneurs and to anyone really if you handle it in the right way.

Absolutely. It was really interesting, actually, yesterday we had a little team bonding moment in the team over at the track towers for adventure travel company. And we were having a discussion around procrastination because we're looking to create another startup. Was it looking to we're in the midst of and Dave, who's on the team, really struggles with procrastination. And he was just like, gosh, I just need to sit down with you, Jen, like when I'm sitting down with you, I just managed to get it done like that.

Accountability massively helps, doesn't it, having someone being in that environment?

Yeah, absolutely. I think accountability is absolutely huge because it really gets you out of your head and into making those actions happen, because if you know there's someone you're going to be letting down other than yourself, then it really it makes that gives you that fire in your belly and makes you think, okay, I'm going to just have to give this a go. And it might not be exactly right, but I'm going to really push myself and try this avenue if that doesn't work or try a different avenue.

And you get that almost freedom, I think, to make mistakes when you have accountability. Weirdly, I think that's kind of a strange, strange parallel. But when you have someone else who's watching you, you almost know that you have to try and take those chances and you might end up making a mistake. But it's more important that you show the other person and yourself that you can give it a go and get started.

Absolutely. And I know that you've described to me in the past around your clients that you've spoken to around needing that person in your corner. Like describe to me why that's so important to people.

I think it can be important in so many different ways. But one of the main ways I see with my clients is we operate on our own, often as business owners and as entrepreneurs. And we're kind of can get stuck in our own head and stuck with our thought processes.

And we can feel a little bit like it's us against the world. Whereas when you have that accountability partner, that person who's your champion, that's going to look at things honestly but isn't going to be tied up with their own issues or their own sort of prejudices around how to be visible or how to be out there in the world. And they're actually coming at it from a position of championing you then that is incredibly valuable. And I don't mean that you just want a yes man or yes woman, the opposite.

You want someone who's going to stretch and challenge you, but they're going to do it from a position of egging you on, to use a strange expression. And really, you know, being there for your journey and recognizing as well that we all struggle with the self sabotaging behaviors at different times. And when you have that other person in your corner, you can really bounce off each other.


Because I think, you know, and I think part of the reason people want to invest in somebody like you is because if the effects of it long term and it was following on from speaking to Dave about procrastination, how he finds it easier, you know, he's booked a holiday, but yet he wants to work in the office anyway or like, you know, in our Zoom office so that he can be around other people who are being productive because it inadvertently makes him more productive being in that environment and having that accountability.

But from that, I remembered a great TED talk with you. I've watched it definitely recommended by Tim Urban on procrastination. Yes, I've seen that. And it's great. It's hilarious. It's really funny. It's really funny. And the thing if I'm critiquing it, I mean, it was amazing. And I can watch it time and time again. I still really enjoy it and it's still really enlightening. And it was a real light bulb moment for Dave around how he was doing it, critiquing it.

I feel like there could be a little bit more around some of the strategies around how you cope with procrastination, but that is why you're here. And I'm going to be delving into more.

Yes, but one of the things that he was describing is actually how procrastination, like, seriously affects like it was all very funny at the beginning of this TED talk, but it really goes. And he was like, you know what? I started my blog. I had so many people out, you know, reaching out to me, telling me how much. Procrastination has really, you know, halted their dreams like they haven't even been able to start dreaming because it's caused them so much pain and just not being able to begin not being able to start.

And I think how he described it was being a spectator in their own life and not actually being able to drive it forward like it's a serious issue, right?

Yeah, absolutely. It's kind of heartbreaking, actually, if people get totally stuck in procrastination because they have these great dreams. But something massive is holding them back and they're often telling themselves different reasons behind why they can't start today, why they can't do it until they're, you know, they've got more money in the bank or they're older or they're less, you know, held down by responsibilities like young children or whatever. There's always so many reasons.

And I always say to my clients, there's always one thing you can do. There's always one step you can take in the right direction. And then it kind of snowballs from that. But, yeah, I find it actually really sad when I hear about people who've had an idea maybe four or five years ago, but they've procrastinated and they've kind of stayed stuck, really, and not moved forward. So it absolutely is serious. And I think often we can you know, I talked about the perfectionism, but another thing that can come up a lot is that feeling of I'm just not good enough or I'm not ready.

So I'm not kind of, you know, I need to be more I need to do more. I've just actually recorded a podcast myself on procastriLearning. And I think that is a real culprit for many of the clients that I see where they just take many, many courses. They read hundreds of books and they actually are ready to get going, but they tell themselves they're not quite enough and they need to keep learning or keep thinking about something instead of doing.

And I think that doing overthinking is really key. Whenever we can do something, we set ourselves in motion and we move forward with our goals whenever we stay in thinking we can get end up getting a bit stuck.

100 hundred percent.

And that's one of your famous things I absolutely love, which I was hoping you would get a mention around the crusty learning. It's one of the first times I've heard it was from you. And and it's so true. I see it happen so much. And oddly, back in the day when I used to run a holistic business, I used to be networking with a lot of people in that industry. And they are pretty prolific. And just another learned.

Just another technique learned. Just another thing. Just another thing. And, you know, and it is don't get me wrong, it's fun, isn't it? Learning, you know, learning more and whatever else. And it makes you feel more confident and whatever else. And it kind of boosts your your ego and your confidence a little bit. But like you say, like what's the real goal here is the goal to keep learning or particularly in a business setting the goals to earn money?

The goal is to expand your business and grow it and actually have something substantial that that's able to support you, your family, your lifestyle you want to create. And, you know, for a lot of your clients, D.C. actually just saying, OK, fine, I'm in a comfortable, confident position now where I can actually quit my nine to five and have, you know, create my own life on my own terms, right?

Yeah, absolutely. And yeah, that really is the case. Like, when you procastrilearn, you learn it is really enjoyable. And I've definitely partaken in procastrilearning in the past. It's a bit of a tongue twister. But yeah, I love learning. So for me to learn is great. It's fun. It's something that I would do, you know, even if I didn't need to. But I've kind of taught myself to recognize when something is procastrilearning and when it's something that actually I really need to do.

And, you know, it's really important to find that distinction because you are leaving things on the table. If you don't spend that time, you know, instead of reading another book or finding some more content, you could be getting that next Client or becoming more visible and, you know, getting yourself out there and showing yourself to the world. And I actually saw another really I was reading an article about procrastination this week and which sounds like procrastination in itself, doesn't it?

Reading an article about procrastination, something it said was about going on a content diet. And I thought that was a really nice phrase, because actually we do end up wanting to consume too much content and we don't end up creating our own content or moving forward in imaginative ways with our own kind of voice and our own business. And I thought that was really interesting.

One hundred percent and it's so true. I always say, you know, your impact depends on the content you create. Like, it's great. And I'm one of these people that I kind of thrive off of the content. I read it and it kind of stimulates and inspires me. But you have to take that next action. It's all very well consuming that you've got to do something with the thing that you've learned. You've got to do something with the thing that you've read.

Otherwise, how are you making your dent in the world? How are you impacting? How are you leading? How are you being a role model for those moving forward if you don't? Such such a great point. So what you talked about procastrilearning, what are the other more insidious ways? Because, you know, like I say, it sounds like you're being productive by learning, but actually you're not. What are the other ways in which people really kind of sabotage themselves?

Well, I think often with that inner dialogue that people have is one of the biggest self sabotage that I know where people will really have this kind of ongoing naysaying voice in their heads, whether telling themselves, no, it's not going to work or I'll never make enough money if I leave my corporate job or, yeah, it works for that person over there. But I can give you 20 reasons why it's not going to work for me or I've left it too late.

Like there's so many kind of elements to that negative chatter. But I really hear and see that a lot in my clients. And I think often what people can also do is bring in voices from their past. So perhaps the voice of their mothers, fathers, ex spouses, things like that, and they can sort of take those voices on as part of their own inner dialogue. And people will say to me, oh, you know, my mother says this.

And now it's all I think about. When I go to post on Instagram, I think about my mom saying I'm too big for my boots, for example. And what I work on with my clients is to say, actually, it's you that's saying that now. Like, yes, you're some person in your life was really unkind and supportive, but you have now internalized that. And it's your voice that you're hearing again and again. That person isn't in your ear 24/7.

You are. So we kind of work at decoupling that because I think that negative chatter is something that really does prevent people from moving forward or from even taking that very first step.


And I know what you do with your clients is going to be far deeper than what you're going to share now. I'm sure I'm not even sure I know is the case because like you said, these things are you know, I think what you've described it to me in the past, it's almost like it's a symptom. Your self sabotaging behavior is a symptom of something more internal that's going on that you say that you've internalized and you created in your mind.

And so I know that takes more than just a quick hand or tip to really harness get over and move forward with. But do you have any tips or tricks or anything that those listening today could take away with them for those who are self sabotaging, procrastinating to help them kind of overcome that, you know, like you said, just, you know, sort of doing the thing even like housework or doing the procrastinating or doing the things that they know were actually distracting them from what they know they're meant to be doing.

If you got any tips on how to overcome that.

Yeah, one thing that I do often tell my clients, it's just a simple kind of hack, but it's a question that I give them and you can use it any kind of point in the day. But definitely when you're holding off from doing something, when you're about to engage in whatever activity you've decided, whether it's, you know, like you said, the housework or something to do with your business, maybe it's changing the fonts on your website or fiddling around with something that, you know, really isn't like the essential thing.

But you've decided you're going to do it. I say to them, does this help future me and really try to get them to remember this vision that they've created of where they want to be, how they want to live their lives and what money they want to bring in and all those things and to really pull that back to does this help future me? Does this activity that I'm doing actually get me to that goal? Does it actually push me into that place where I'm reaching forward and really being ambitious in what I'm trying to achieve

So that's just a really simple one. Really love that.

I absolutely love this. Does this help future me? I think that's going to just I'm just going to put a spoiler out there. That is going to be one of the promotional things that this podcast. How does this help me? I think I might stick. That is like a headline across my top of my laptop, because I think it's so useful to think about, you know, what's the end goal? What or who am I looking to become and does that fit with that with that future version of myself.

And what I want to actually achieve is so often, you know, 80-20 thing, isn't it? Like, you know, 80 percent of what you do is usually, you know, useless. It's only the 20 percent and it's extracting and really delving into that 20 percent and going, OK, doing that. I think I think so. So many people are actually even the twenty percent sets for later. And that's the thing that people procrastinate on, right.

Yeah. That that 20 percent of juice. And I think it's weird because actually I think when you drill down to it, people know what they need to do. Often they really do have those answers within themselves and that that resistance is there. But they deep down know what it is that they need to do, what it is they need to focus on, whether that's that day or that week or that month. You know, they know what the key things are, but yet they spend time around the edges in the corners and trying to almost avoid that one thing that pushes them forwards.

And, you know, we mentioned a bit earlier about that failure and the fear of failure, but I do think some people have a bit of a fear of success as well. They almost don't want to get be that tall, Paul. They don't want to get that far in their business because then they'd have to really dig into some of those self sabotaging thoughts about who they are and how worthy they are. And that's another area that I really help people with.

Oh, one hundred percent. And I think it's so important to really delve into that information, because if you're not clear on that, you just end up spinning wheels and never, actually never actually getting anywhere. And so because I just because I'm very conscious of time and I'm desperate to talk about this because I'm so excited about you, can you really do have a stock of a USPI? Because, you know, just moving back to a slightly different tangent now is that you and I have been working together for a few months.

And one of the biggest goals wasn't it was to look at, OK, so obviously you're an expert in what you do. You're great at what you do and you're very passionate about it. But there are so many other people out there doing a very similar thing. Right. And that's the same for all. Coaches were all in a saturated market and we're all looking to make our dent, make our impact, serve more people and really help. But unless we get clever with our marketing, you know, we would it's very easy to be left behind.

So something that you know, that you came to the table with is, you know what? What's going to differentiate me? And you have this most incredible USP, which I absolutely love. And I just want to talk about it briefly now. And that is around and sorry, starting fresh. Told you did my podcast knocking off a massive tonsured, but just starting from the foundation of how this was born. I think that's really important for people to understand is how you go about finding, creating and innovating these USPS.

And sometimes a lot of the time actually you find your USP looking at almost the opposite of what you want to create. What isn't working in the market right now, what isn't working for people. And actually what fresh new ideas do you have to bring to the table that really revolutionizes how people are working? And what you when I asked you this question, you told me that actually what we prize, as you know, the thing to strive towards for all of this time, the growth mindset is actually an outdated model.

So can you just explain why you believe the growth mindset is actually failing people, particularly of the self sabotage and procrastination level?

Well, yeah, I think growth mindset is an amazing concept. I have lots of time for it. And, you know, it's great with children. It's great with sort of a more generalist stick approach to goal setting. But I think lots of research has shown that it needs tweaking in the academic world, which I find quite interesting. But in terms of my clients, it really isn't enough to get them to that place of being this empowered CEO and really push their business forward.

It's to generally stick. And I think it can it cannot play enough to people's strengths. So it can be a sort of just do better everything and you can be a jack of all trades and, you know, everything can be improved upon. And actually, one of the things I talk about in my progressive mindset is don't worry about the things your shirts are like. I'm not interested or sorry, Jen, that's fine.

And it is fine. We can have an explicit episode. I like to shock them in every now and then a bit. Snoop Dogg or Snoop Dogg swears, but it's fine.

Yeah, I always say to my clients, you know, I'm not interested in your weaknesses. They really they're not interesting to me. I don't care if you're awful at something, you can delegate that out because my clients, like all of us, have their zone of genius. And that's where I really want them to focus. So a big part of what I do is I look at my client's strengths and we do the strengths, exclusive focus, where we work out exactly how to utilize how excellent they are to the best of their, you know, to the most of their capacity.

And I think where is the growth mindset can just have this journalistic approach where people sort of think, oh, well, I should be able to get better at this and I should be able to do this more effectively. And I really, really disagree with that. So the other thing is I want to get my clients to be super specific in terms of what they're doing. And again, this is to really combat that procrastination element. So we get into a hyper specific productivity zone where they know and they can recognize those great things that they have to do and not allow themselves to get sidelined into doing the stuff that doesn't matter that 80 percent, that is really just sort of fluff around the edges.

One hundred percent as I just in case the guys missed that. So, you know, you've told us a bit about why the growth mindset is to generally stick when it comes to people looking to really push forward and really hit their goals. And your amazing UNB that we refer to it, you know, in all the world is the progressive mindset versus the growth mindset, which I absolutely love this new take on it. And so I think you've obviously touched upon a couple of the differences there.

Just to summarize really quickly, because I know you've you've kind of got this kind of triangle of the pillars of what makes a progressive mind set. Can you just take us through these very briefly if you haven't already? Yeah.

So just to reiterate what I just said, so there's this strength's exclusive focus, which is pretty much does what it says on the tin, where we really hone in on what you're great at, where you excel and work to keeping you in that zone as much as possible. So that's kind of the first element.

And I was just going to just interject because something I don't like, just trying to pick out what you said before, but I just really want to make a big deal of this particular point. You have told me in the past around, you know, actually focusing on things that you're not so good at is a complete waste of time. Yeah. You know, and tell me a bit more about that. Like that point. Yeah.

Well, I use an analogy which goes down well with clients, which is of a sailing boat. So if you think about you're trying to go somewhere you on a journey across the ocean, if you spend all your time sort of faffing around tidying up tiny little holes or sorting out the paint work on the on the well of the bottom of a boat is called, then you're not going to get very far. And actually where you should really be focusing is on making sure that your sails, which you are going to propel you forward and which in this metaphor are your strengths are sort of blowing, are strong prominence.

So I really like my clients to think about that and think, what is your scale? What is what is the thing that's going to really push forward that makes you unique, that pushes your business into the realm of a hugely successful full time event rather than just something that's on the side. And yeah, we just don't want to waste too much time faffing around the edges. I do say to clients as well, just as a caveat, if you've got a massive leak in your boat, like you're being really, really mean to yourself or, you know, there's something that you're really struggling with.

Absolutely. That needs to be sorted out and patched up. But the other little chinks and kind of problems that we come across, everyone has them and we can just ignore them in the most cases and focus on getting those sales billowing and getting us really progressing forward 100 percent.

And just again. So I know I'm not interjecting, but I'm just having so many drop moments throughout this interview with you. And one of them is, is that you know this. But I just want to really call it out. Is that actually what you're explaining? There is the fact that we spend a lot of our time procrastinating by focusing on problems, by focusing on the things that aren't so good. We're actually inadvertently procrastinating because it's easier to do that than it is to focus on the strengths.

What do you think? Yeah, I agree. I think it's very I I'm sure there's some kind of clever maxim about this. But, you know, it's easier to be a critic than to kind of just go and do it. I think there's something around that around like art critics or something. But, yeah, I think it is easier even within ourselves to say, oh, there's this, that and the other that's holding me back and I just can't move forward because I need to spend five weeks sorting out my website or I need to go on this course or you know, and actually when you look at where your strengths lie and the things that you've got going for you, I'm a huge advocate of positive psychology.

And positive psychology defines itself as the science of what is right with us, the psychology of what is right with us. And so that's very much part of what I like to do with my coaching. Look at what is right with you, what is excellent with you, and work with that going forward 100 percent.

And just obviously just delving into that point just one step further and just saying something rather controversial. I do think so many people almost they label themselves as an issue and use that as the excuse not to move forward. And it drives me insane. So if you're doing that, stop, please.

That's no good. Yeah, I agree. I agree. And I think sometimes we really again, going back to the earlier point, way back we were talking about accountability. You really need sometimes people to call you out on that because it is B.S. often or is something that can be absolutely overcome. And yeah, you know, we all have these little foibles that we like to hide behind, but they really are just that. So we need to get out from behind the shadows.

I'll let you complete the triangle. Oh yeah. I talked about one point to make sure that I just got into that one has really that was a juicy one. Yeah, I love that one. So, yeah. Stuntz exclusive focus. The next part of the triangle is hyper specific productivity, which I touched upon before, which is the opposite, the antithesis of procrastinating. It's really specified and really deliberately chosen very intentional actions that we work on taking and we read.

Again, call I can call my clients out on that and say, is that really hyper specific productivity or is that fiddling around the edges? So they do really strongly interlinked those two and then the final corner of a triangle. And what that word, as I'm sure does the word is I'll ask my son. He'll know that is the break free belief system, which is absolutely fundamental. And obviously with it being a triangle, these pieces all go together.

There's not a specific order, but almost the break free belief system is the thing that I would work on first with a client, because that really is stripping them of those self sabotaging thoughts that are holding them back, those things that they have limited themselves with for so many years. And those stories that we've all been told, you know, we've all been told these stories as we've grown up that we need to live our lives in a certain way and we need to unpick a lot of that and really challenge what this means when we are a business owner.

And the good news is you can dismiss almost everything that you've ever felt would hold you back. So we really work on that. And I love that stuff. I love breaking my client's free from their limiting belief systems. Absolutely.

And I think that's a deep thing that I was referring to earlier, is that it's not just about that. Like, the success habits are great and we can find practical ways to be more disciplined. But it really is about freeing yourself from those things that you're holding yourself back with because you can do all the things under the sun. But if those beliefs are still ruling your behaviors, you're never going to be able to move forward. So I absolutely love this concept to progressive mindset.

You know, I've learned a lot through working with you, and I absolutely adore this concept. And honestly, it's just it's just brilliant because, you know, like I said for so long, it was all about the growth mindset. And, you know, and it is I mean, there's nothing inherently wrong with the growth mindset. It's just that for some people, it doesn't help them move forward. And I think this new way of looking at things really helps people to actually get themselves into action mode versus just taking motion for the sake of just moving like, are you actually going anywhere?

Or you actually just, you know, going in a circle. Yeah. And this progressive mindset really just takes it that that's that step further, which I absolutely, absolutely love. And and, you know, as far as, you know, an entrepreneur and how you feel in the market now having this, because, I mean, this already existed in your mind. This has just been been pulled together in productize tangible way that you can explain it.

How is that actually helped you to move forward in your business?

Oh, it's helped me massively and it's been absolutely brilliant. And it's really made me kind of hone in on exactly what it is that I offer, what transformation I offer to my clients. It gives me like a really clear way of talking about it as well. I think my error probably previously was that if someone asked me to get into the details of what I was going to offer them was there was almost too much to say. There's too many layers to it.

Whereas the progressive mindset is really clear. It's a really clear visual. It's really clear sort of structure, even if I don't know what the point of a triangle is. But yeah, it's really like it's made that communication piece so much easier. And also it's something that my clients can quote back at me and say, oh, yeah, okay. So this is you know, I've recognized something I'm doing this week and I'm not being strength's exclusive enough or I'm I'm definitely aware that I'm procrastinating and I've instead shifted myself onto more of a hyper specific action.

So we kind of use it as part of our vernacular, like you and I do with Unbe, you know, becomes part of that dialogue between coach and client.

Absolutely. I love that. And I think, you know, because obviously is giving you that point of differentiation as well, knowing that, you know, you've got this and it's yours, you're trademarking it. I don't that's true or not. But either way, nobody can handle it. Yes, it's true. It's doing it is happening. And so it's your thing, your framework that you've put together, your concept that you can now potentially used to write a book.

Absolutely not. A framework that you can use to, you know, go and speak and use that as kind of your structure of explaining that concept. And it also a great way to go out there and pitch yourself to getting things like, you know, speaking gigs on the stage or other things that, you know, podcast interviews, just because you've got this fresh, this fresh new way of looking at things and you really productize it in a way that people can absolutely understand.

So not only does it differentiate you, it provides you with so many more opportunities.

Yeah, it really does. And I think it was you that came up with the word progressive. And I absolutely love it because it summarizes everything. You know, it's it's about pushing forward. It's about going that extra step into the future. And it really works with my native people who have. They're businesses that they really want to progress, they need to move them to that next stage. So, yeah, I love the the wording around it as well.

It's really it does what it says on the tin, but it's also unique. So that's a really nice, sweet spot for me in terms of marketing myself.

For my my services are absolutely and I think the name of it is it is it's almost like a one of a kind. You really, really hit the nail on the head with creating it, because like you said, it does what it says on the tin. It describes what it is. And it really gives you that. Also having the backdrop of sort of comparing it against that growth mindset. It's an easy comparison and easy for people to understand and understandability, which I know I've just made that word up is so important that understood.

Yeah, got it. And it's so important for people to understand what you're doing, because if they don't, then it just becomes lost. You've got to do a lot more work on the education around it. So having those kind of like Ron Celal type names really, really does help. Sometimes it's not always possible to do. But in this instance, I feel like we really we really, really cracked it. I just want to talk to people very briefly.

You know, when people work with me specifically on creating these ump's, it really is almost like a Vulcan mind meld because, you know, I don't know everyone's expertise. I'm not that clever. I don't know what people do there. People are experts in their own right and they have their own sector. But having that kind of team work on extracting that expertise and like you said, for this too much to say and that's that is the curse of an expert is there's too much to say on topics.

So being able to have that mind meld pull out that spaghetti, I always say Cloudsplitter and create the Polynice where actually you can go, OK, I've actually created something that's understandable. It's tangible, it's productize, and now I can explain exactly why I'm different, why my method works, and possibly even why it works better than everything else out there for my particular ideal client. Yeah, absolutely.

And you know, you downplay yourself, John, because you are like a machine in those sessions. Like, I feel like I can see the cogs, I can see the cost going in. They're going really fast. They really are. But I really, really enjoy it because it's that innovation of really putting out and and, you know, like I said, it's how you make your impact, because it's all very well being and it's about knowing what you do.

And behind the scenes, you can have these incredible transformations with other clients, which do go a long way to proving your worth, but actually having something that easily explains what you do, how you do it, why it's great, why it's different to everything else out there. It just gives you that quick instant credibility to know you are the one to work with. And I want to just end on I highly recommend working with Lucy. If you are struggling with procrastination, if you are struggling with self sabotage and you know that, you are going to end up being that spectator in your own life.

And just kind of when we watch this TED talk yesterday and it brought up the calendar life calendar of the little boxes, if like for one week of your life. Yeah, how frightening. This gives me goose bumps. It's horrible. You're like, oh, my God, I've always already used so many of these boxes and I only have so many boxes left. How many boxes am I going to waste? Spinning plates, not doing the things that I need to do.

And if you are that person who you know you're doing that take action, having that accountability, hiring the expert like Lucy to help you to actually overcome those demons, I move forward and start being more progressive. More intentional with your actions is really going to help you to actually finally move forward, create that business that you love and take the action in the right areas. Lucy, I know you've got something really special for us that you've offered us a special gift.

Can you just describe to everyone listening what it is you're offering? Yes, I've got a guide which is called Sleigh Your Business Goals Daily Routine. And it is a really helpful guide to help you set up that massively efficient and progressive daily routine. And it's not about getting up at 5:00 in the morning or four in the morning. It's not me. It's about finding finding a routine that really helps you get your side hustle into orbit or gets your business onto that next level.

And yeah, it's just a really handy guide. It's not it's not pages and pages long, but it really will reframe your thoughts around your day and the things that are super important in terms of managing your mindset.

Fabulous. Going to put the link to that in the comments. I always do that in the show notes. It depends on what I'm reading off a Facebook post. It's going to be the guys. They make sure you go and download that they're the best place to follow. You follow Ulysse where you. Either on my podcast, which is called the Resign and Shine podcast, or over on LinkedIn, Lucy Auton. So yeah, they're the two places.

I'm also on Instagram, but those are the two main things. My podcast and LinkedIn.

Fabulous. All of these links will be in the show. Nice guys. Thank you so much for joining us today. Lucy, it's been fantastic. Thank you, Jan. It's been brilliant talking with you.

Thanks for having me.

About the author 

Jennifer Hall

Jen Hall is Business Clarity Coach for Coaches, Consultants & Experts who want to become Unrivalled Go-To Experts.

Jen not only gets you clear on your micro-niche, message and what makes you unique and desirable, but she helps you to define what makes you an irrefutable offer to the market so you can position yourself as a high-end 'must have' option for your prospects.

She is a Multi-Award Winning Speaker and Best Selling Author of Expert Unrivalled.

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