No really, that's the problem...
If you're not solving a problem for your clients, you'll NEVER be a 'must have' for your prospects and you'll always struggle to convert prospects to clients.
People buy solutions to their problems - in fact, they'll spend a LOT of money on solutions to their problems.
If someone likes you and trusts you as the expert, and you can confidently promise that you can help them overcome their problem, there is a very strong chance they will pay you.
So your mission for today should you choose to accept it, is to define the genuine problem you solve in one sentence.
Now here's the catch...
The problem you solve must be a KNOWN problem that they truly DESIRE to have fixed.
Therefore, if they are not aware of the problem, they will have no desire to get it fixed. So even if you raise awareness to a problem that they didn't at first know that they had, you should always be linking it back to the known problem that is causing them pain.
So, is figuring out the problem that you solve is something that you're struggling to define? Do you know that you're being overlooked by potential clients because of your failure to communicate your value in the market. Then it's time to take some action.
Because every person that overlooks you will be going elsewhere to have their problems solved. I'm not scaremongering here, of course, there will always be more people for you to help. But equally, how many people are you going to lose to a lukewarm presence before you take action to stand out as the go-to person to help them?
If you would like to explore this further to get the answer to this question...
I have some space in my calendar for 4 people this week to discuss how to finally sharpen up your value proposition so you can truly become a desired expert in the market.
The next catch, these calls are totally non-obligatory. This means you can come away from the call having only invested the time of the call and not a minute or penny more without ANY hard feelings. But these calls are reserved for those who are seriously considering working with me and want to chat and find out how they could make that happen.
Just click here to book your call!