How to land clients fast! 4 Daily Activities

...and one that Gary V wouldn't approve of.

I'm ever so slightly addicted to a phone puzzle game. I got completely stuck on this particular level at the weekend. I was getting seriously frustrated as at one point I thought I'd done it, but to my horror I was trying to do something that wasn't the actual goal of the game. So I realised that in actual fact I was never going to win!

This is one of the biggest mistakes that I've made in business in the past. Following everyone else's set of rules regarding what I should be doing. Focusing on the task itself, instead of ensuring that the tasks actually related to my goal. So it meant that I never actually went anywhere.

'I was running a business instead of winning at business'
'It pays to check what the end goal is to ensure that what you're actually 'doing' will get you there.'

These days I work in 2 modes, 'Short Term Strategy Mode' and 'Long Term Strategy Mode'. And for both of these modes I first have to look at my 'End Goals'. 

For instance, I look at what I need to do in order get clients right now (short term thinking) because landing clients is ALWAYS the goal, as that's what keeps me in business.

And for this goal, attracting my clients, I think what can I do right now that will plant the seed so I can land even more clients (long term thinking).

Of course there are other goals too, but I'm clear on them. I prioritise them, and I ONLY do the things that make my boat go faster towards those goals.

Being clear on my goals and my priorities, helps me to prioritise the 'doing', so I'm not an insane fool' busy being busy with tasks that keep me running on the spot.