Today I'm talking to you about the simple mindset shift that you need to make to ensure that your business is successful!
I'm going to give an example that explains this in startup terms because it's the easiest way for me to explain this concept, but this can be applied at any stage of a business not just in a start-up.
In fact, it's really key that you keep this in mind whenever you write content in your marketing, speak to your audience or whenever you are creating a product.
A problem arises when people create businesses or create products on the basis that they just enjoy doing it. For example let's use craft businesses, which seem to be very popular at the moment. A lot of craft businesses in the last year have popped out the ground like daisies because people want to turn their passion into a profitable business, but where it fails is when you are doing it for you, instead of the client.
When I talk about the fact that you can work in alignment with your purpose and you can absolutely make money from it, I truly believe that, but what I do not mean, is that you can turn any hobby or process that you want to teach into a success.
It definitely won’t be successful unless it solves a problem!
This is the key mind shift change we need to make, i.e. looking at what we do from your client's perspective instead of our own insular view.
This is why it’s so important to start with a mission that's bigger than us and to delve into why we started the business in the first place. You have to make it bigger than just you and your family and what's going on in your world otherwise it’s a very selfish point view that no one else is really interested in.
When we ask the question - ‘what is the transformation that I want to see happen in in the wider world?’ we ensure that we can help them solve the problems that 'they' have in order to help them achieve the goals that 'they' have.
So whenever you go to create a product or write a piece of content marketing you really need to be looking at it through the eyes of your ideal client instead of from your perspective.
So instead of saying ‘this is my process and this is what I want to teach or take somebody through’, ask yourself:
As soon as you make that shift you will find that your business will be sellable. You will be able to monetize it and to make traction because you’re actually in demand instead of running a fun enterprise. It will still be purposeful, you can still work within your zone of genius, but use your superpowers to help rather than to pass the time!
If you'd like to discuss how you can turn your purpose into profit through finding clarity on your coaching niche and on who you serve so you can monetise your unique skills then just book a call with Jen Hall here bit.ly/ClarityCallJenHall
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Jen Hall is Business Clarity Coach for Coaches, Consultants & Experts who want to become Unrivalled Go-To Experts. Jen not only gets you clear on your micro-niche, message and what makes you unique and desirable, but she helps you to define what makes you an irrefutable offer to the market so you can position yourself as a high-end 'must have' option for your prospects. She is a Multi-Award Winning Speaker and Best Selling Author of Expert Unrivalled.