Did you know that there's a HUGE difference between the ideal client that we write down on paper to the ideal clients we paint in our minds? And indeed the ideal clients we encounter in the real world...
Why is this?
When we start to map out who our ideal client is, we're playing in hypothetical mode. We tend to be brave and courageous when it comes to mind mapping who they are and they're these awesome human beings who kick ass and shit rainbows - well not quite the latter part but they are 'dream' clients who you're so excited to work with.
BUT when we return to our minds we add a new dimension to them based upon previous clients, the less than average prospects who tell you you're too expensive, and the fears and assumptions that we make for ourselves.
Then we start to veer off track from the person we want to work with, to the person who's an easier target.
We slip into working with people who are less than ideal, who aren't in the place we want them to be at but are 'easy' (so you think) to help. And you start to bend the rules on pricing and all those 'so called' non negotiable qualities you said they had to have.
First of all, remember that the ideal client on paper was a promise to yourself and your business and if you're not willing to respect that, who else is going to respect you and your business?
When you work with clients you don't want to work with, it disrespects them as much as it disrespects you!
If you've been struggling to gain momentum with high-end clients, check your mindset.
When we brainstorm our ideal client on paper, we work in a hypothetical manner and we suspend disbelief. But when it comes to walking the talk we start creating a different kind of ideal client in our minds.
The kind that's on the back foot, that doesn't see our value and worth, and we start to imagine them being out of our league.
That poison is enough to repel them before you've even started a discussion. More than that, these are false assumptions created by the gremlins in your head!
Stop making assumptions that people won't pay your prices or that your amazing ideal clients aren't around at the moment.
The right people are waiting for you to step up and own your worth AND your boundaries.
And remember, if you were a respectable coachee that needed help at the level you now 'WANT' to coach your clients in... there are others out there too who equally wants a coach that's exclusively for the right person.
Respect your boundaries and the promise you made to yourself and keep doing the mindset work on 'who' you want to work with.
Don't slip into making assumptions and attracting the WRONG kind of client... what you resist persists.
Repeat after me: I am worthy of working with amazing clients!
Own your greatness!
If you'd like to discuss how you can turn your purpose into profit through finding clarity on your coaching niche and on who you serve so you can monetise your unique skills then just book a call with Jen Hall here bit.ly/ClarityCallJenHall
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Jen Hall is Business Clarity Coach for Coaches, Consultants & Experts who want to become Unrivalled Go-To Experts. Jen not only gets you clear on your micro-niche, message and what makes you unique and desirable, but she helps you to define what makes you an irrefutable offer to the market so you can position yourself as a high-end 'must have' option for your prospects. She is a Multi-Award Winning Speaker and Best Selling Author of Expert Unrivalled.