Is social media fame important to your financial success? I dig into this subject in this episode of the Expert Unrivalled Podcast.
One of my clients came to me for a USP intensive program with me and we discuss how you are ‘told’ you need to be super visible to make money. I want to be open about my views on this social media craze within business at the moment.
You cannot be too visible on social media.
As an introvert, I sometimes struggle with social media and it is not always aligned with what I want from my life. Social media can absolutely be good for your business. It needs to be a sustainable way of working.
You need to create boundaries in your social media. It is where you spend your time and effort strategically that you will make most of your money from.
Instead, doing content that you are committed to and consistent with is going to do far more for your business. There is a difference between showing up when you think you should and having a strategic marketing plan. You need to understand this difference. And put effort into what lights you up.
What people need from your content
People need to know that your content solves a problem. And that you are a trustworthy person who they like. You can protect your energy and your time while you do this. You can pick a route in your marketing that serves you and still positions you as a market leader. This comes from having ideal client clarity.
I don’t believe you can outsource all of your marketing but you can outsource some of the tasks when you build a trusted team. You still need to put your stamp on the content. Even when you grow a team so you have the right voice, tone, and messaging.
Being consistent isn’t about showing up all of the time, every single day. It’s about creating a calendar and showing up when you say you are going to. Knowing what you are capable of – and what you can keep up – is more important than trying to be ‘Facebook famous’.
Gaining momentum in content marketing takes practise. It has to work for you and it has to work for your audience.
You need to think strategically about where you are showing up. And the social media platform is best for you. Rather than showing up on all of them. Being consistent needs to be sustainable.
How to be strategically visible (instead of exhausted and broke)
How to find a business strategy that works
Book a Call with Jen – bit.ly/claritycallpodcast