Creating a program is easy, it really is! I’ve created loads! I set my financial goal, I created the program, released them, and you know what, some of them completely flopped!
For me and countless others trying to ‘make it’ in the coaching world, we start off with such high hopes for our programs. You create it, release it into the wild and then wait… wait a bit more and then FEAR kicks in… why is no one buying???
You start to create the exit strategy in your mind- What will I say when no one buys? What am I doing wrong? What can I do to get people on board? What is my husband gonna say? What am I going to tell my friends when they ask how business is going and I haven’t even got a viable product!??
AHHHHHH! OK it’s hide in the toilet and cry time!
The creation of a good program is only a case of solving a problem… that’s it! The conversion rate of your program lies in the strategy and the traffic you drive to your program. The problems arise when you struggle to:
– Understand fully your ideal clients ‘real’ problems,
– Sell it in a way that it speaks to your clients wants not what you know they need,
– Apply action to a strategic launch rather than haphazardly blurting it out here and there,
– Stay in touch with your passion and energy to keep going when things are going as predicted and you don’t sell out on the first day!
BUT lack of FULL clarity on your ideal client can be a real sticking point and can ball up the best of intentions! Without that, you can’t create a program because you don’t know what ‘real’ problem you’re solving nor the outcome you’re helping them achieve.
The first step to creating a program that really grabs people’s attention is in making sure your program speaks to their wants, NOT what you know they need. Look at your client’s position through their eyes, not yours. You have a very different perspective from where you are standing.
You’ve won the fight, you’re steps ahead and can see where your clients are standing in a new light, you know what they need to get ahead.
But that isn’t going to get you anywhere unless you tap into the perspective from where your client stands. They want to know you understand them and that you have the solution to their problem, that you can give them what they WANT from their point of view.
Then you can give them that AND what they need in the program itself.
Jen Hall is Business Clarity Coach for Coaches, Consultants & Experts who want to become Unrivalled Go-To Experts. Jen not only gets you clear on your micro-niche, message and what makes you unique and desirable, but she helps you to define what makes you an irrefutable offer to the market so you can position yourself as a high-end 'must have' option for your prospects. She is a Multi-Award Winning Speaker and Best Selling Author of Expert Unrivalled.